Marketing DirectorAbbott

JOB DESCRIPTION:
Drives both shaping and executing overall marketing strategies of the entire Abbott Established Pharmaceuticals Business in the Philippines (Rx and OTC businesses).
Primary responsibilities of the team are: Marketing planning; Execution of core programs; Monitoring of performance; and completion of all marketing inputs into the financial planning processes.
Key Areas of Accountability:
Develops and articulates effective and innovative marketing strategies that are executable, easily communicated, and clinically supported for areas of responsibility (product/indication/channel). Demonstrates ability to segment a market, select optimal target segments and position effectively for the target segment.
Develops an effective Trade Marketing strategy that will differentiate Abbott among consumers and patients at the point-of-sale, and foster brand preference and loyalty.
Improves quantitative analytic skills, and utilization of customer insights capability of the team
Effectively manages the creation of high impact promotional material that supports strategic objectives. Appropriately manages full marketing budget. Continually evaluates and applies knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics. Effectively manages projects to deliver high quality work in a timely fashion (meets deadlines). Ensures that regulatory and legal guidelines are followed.
Develops and maintains effective collaborative working relations with creative services/agency teams, Medical, Regulatory, Commercial Excellence, Business Development, Finance and Sales. Develops internal and external customer relationships to successfully drive Abbott's business objectives. Effectively communicates to the marketing team the vision and strategies related to the products/business.
Works very closely with the Sales Director to ensure that sales and marketing teams are working collaboratively to drive execution of core programs. There is a high degree of indirect influence on sales.
Establishes a productive work environment by creating trust and respect within team members. Develops an atmosphere of confidence and strength, and creates opportunities to recognize and reward outstanding individual and team performance.
Job Specification
Knowledge Experience
10+ years of experience in Marketing Management from an FMCG or healthcare setting with exposure in the following fields:
Consumer Marketing
Trade Marketing
Demand Forecasting
Financial Management: Business
Organization Development
Competencies Required:
Innovation mindset
Achievement motivation
Planning & Organizing
Conceptual and analytical thinking
Strategic Orientation
Developing others
Minimum Qualification:
Must have a University Degree
JOB FAMILY: Product Management
DIVISION: EPD Established Pharma
LOCATION: Philippines
Taguig City : Venice Corporate Center
ADDITIONAL LOCATIONS:
WORK SHIFT: Standard
TRAVEL: Yes, 20 % of the Time
MEDICAL SURVEILLANCE: Not Applicable
SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Abbott