manager, sports marketing and brand CommunicationsAdidas

Purpose/ Mission:
To ensure positive development of the adidas brand image through brand concepts in key categories, to support sustainable and profitable market share growth in the Philippines by providing efficient and effective communication of key messages across all appropriate communication channels.
Execute the SEAPAC Influencer and Athlete Strategy, taking into account relevance to the local market.
Balance brand and category message against channel (Wholesale and DTC-ORT, Franchise, EComm) specific requirements.
Accountabilities:
Functional:
Execute the communication & influencer/sports marketing plans and detailed budgets for country/SEAPAC, including PR execution
Input country media, digital, and social media needs into SEAPAC plans
Ensure global/SEAPAC marketing guidelines are upheld during execution of concepts to local market
Implementation of Marketing Events
Support the control of existing asset agreements (product and servicing)
Ensure timely and sufficient equipment support to Sports Marketing partners with the material contractually agreed and ensure on- and off-field visibility
Ensure timely and sufficient equipment support to Influencers with the material contractually agreed and ensure visibility
Reporting of country communication trends, including competitor analysis
Elaborate and implement the Brand Communications & Sports Marketing plan, within the brand guidelines, integrating the effort of the creative, media, online, BTL and PR agencies
Elaborate local campaigns, within the brand guidelines and SEAPAC media communications plan/toolkit
Ensure translation into cost efficient implementation across all appropriate communication channels and tools
Ad hoc SEAPAC wide projects
Maintain close contact with sports agencies or clubs; as well athletes and influencers
Management of promo stock at country level
People:
Follow up with involved parties within the communication process
Act as a business contact for external parties (agencies, suppliers, athletes/influencers)
Controlling:
To monitor all reports
To monitor MWB
Compliances:
To observe both global and local policies and procedures in all dealings;
Support APAC changes and directions;
Perform other tasks as may be assigned from time to time
Professional background/ Experience:
2 years experience with a mix of consumer and trade marketing. Passion for sports.
Media Planning/Buying experience
Digital Marketing experience
High level of project management, budget management and scheduling
Degree in Marketing/Advertising or related course
Business background will be an advantage
Ideally experience and exposure in Sports
Adidas

Manila City, Metro Manila
Permanent
Full-time