junior marketing Automation specialistWeserv

The Junior Marketing Automation (MA) Specialist role is pivotal in Fujitsu's transformation to becoming a data-led, digital-first Marketing function. Key Accountabilities Marketing Automation Planning, Execution, and Analysis Manage marketing automation processes and activities across our chosen MA platform to improve return on investment (RoI). This will include campaign, email and landing page creation, program setup, lead scoring, lead management, data segmentation, and reporting. Utilize MA and integrated MarTech, supporting the planning, design and implementation of global and regional cross-channel lead generation activities and nurturing programs to deliver marketing qualified leads and critical customer engagement insights to regional sales teams. Work closely with our strategic partner agencies where appropriate. Analyze and optimize MA activities and strategic programs in MA, working closely with multiple stakeholders to provide insights on campaign performance, and increase execution efficiency to boost RoI. Evangelize MA by continually educating regional marketing teams around MA best practices for global campaigns, and promoting increased adoption and awareness of our MA CoE capabilities. Marketing Automation Governance and Compliance Working closely with Data and Legal teams, supporting all governance projects related to MA execution in connection to the wider technology and infrastructure operations to ensure company remains compliant. Ensure regional MA platforms conform to defined operational standards Ensure Fujitsu maintains data governance through diligent management across MarTech ecosystem Ensure MA platforms remain GDPR compliant Ensure all MA activity execution adheres to relevant regional/local laws Digital Marketing Enhancement Using MA as a core platform, working across Marketing to optimize digital marketing practices including forms, web and social media integrations, etc. Utilize MA in collaboration with Fujitsu's Digital Team to maximize optimal distribution and effectiveness of our Digital Marketing content/collateral Ensure strong alignment between MA and the wider MarTech/Marketing ecosystem, seeking opportunities to automate and standardize manual processes wherever possible Support the use of integrated MarTech such as GoToWebinar Desired Experience and Knowledge Educated to a degree level or equivalent Excellent command of English Experience of programme / project management Proven experience of using Marketing Automation platforms (e.g. Marketo or Pardot) to setup and execute email campaigns / nurture programs Experience of using webinar technologies (e.g. GoToWebinar or ON24) to run cross-regional webinars Knowledge of Salesforce.com use or administration is desirable Familiarity with additional web analytics tools such as Google Analytics Strong aptitude for attention to detail / operational processes Effective time-management skills when under pressure and dealing with a multitude of varying stakeholders Holds a strong interest in customer experience and understand Marketing business strategy Strong leadership and relationship management capabilities
Monster

Metro Manila
Permanent
Full-time