ielts Marketing OfficerIDP Education

An ASX100 business part that is owned by Australian universities, IDP is a pioneer in international education services. Our core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training.
We are on a mission to build the world's leading platform and connected community to guide students along their journey to achieve their lifelong learning and career aspirations.
As a co-owner of IELTS, we deliver the English test that is trusted by more governments, universities and organisations than any other. We also operate English language teaching schools in South East Asia.
We are innovators, driven by the needs of our customers and deep data insights. Our 5,000 team members based around the world understand that our services change lives - not only of our customers, but their wider communities.
By combining empathy and professional expertise with digital excellence, we create launch pads for our customers to achieve global success.
POSITION PURPOSE
IDP Education Limited is looking for a Marketing Officer to support our IELTS business. Candidates with experience in digital and traditional marketing, content creation, automation, and project coordination are preferred.
The IELTS Marketing officer will report directly to the Country Marketing Manager and work with local, regional, and global IDP IELTS teams.
RESPONSIBILITIES
Grow the IELTS business through various marketing channels - online and offline
Manage IELTS social media channels, official website, and other content platforms
Work with Marketing Manager to establish closed-loop analytics with sales to understand ROI of inbound marketing activities and conversion rate of each campaign
Accountable for digital marketing for paid and nonpaid channels (PPC, automation, agency management) * Sets up and optimizes campaigns
Monitor key online metrics to track success
Conducts A/B testing on paid ads and automation campaigns to optimize marketing conversion paths
Handle and coordinate marketing projects related to IELTS including events, campaigns, and product launches
Collaborate with global and SEA teams to achieve targets for social media, paid digital, automation/email campaigns, etc
Create and manage automation/email/SMS campaigns
Manage and segment end-user databases and develop nurturing strategy towards each segment to convert IELTS leads
Undertake any other lawful duties as reasonably directed by management
Contribute to building a positive work environment within the team based on a shared commitment to IDP's values and quality
WHAT WE'RE LOOKING FOR
BA/BS degree or equivalent Work experience
Experience in marketing - social media/website management, digital marketing (PPC, AdWords/SEM)
Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
Must be detail-oriented and highly organized
Must be proficient in MS Office (Excel, PowerPoint, Word)
Email marketing/automation experience
Experience with web administration (WCMS handling, SEO)
PR or influencer marketing experience
IDP Education

Manila City, Metro Manila
Permanent
Full-time