head of performance Marketing (part-time / fractional)Bamboo Works

We're helping a growth-focused marketing agency find a Head of Performance Marketing (Part-Time / Fractional) to lead high-value client relationships and elevate the agency's paid media offering.You'll design, refine, and oversee data-driven performance strategies across Google, LinkedIn, Meta, and emerging platforms - focusing on lead quality, scalability, and ROI. Working closely with a PPC Specialist handling execution, you'll take ownership of strategy, client communication, and growth initiatives.This role is ideal for a senior performance marketer who combines strategic vision with deep technical understanding - confident engaging with senior marketing leaders from global brands and shaping large-scale, multi-channel campaigns.Part-Time: 2-3 days/week (-10-20 hours/week, with potential to scale to full-time)
Schedule: GMT/BST hours (with some overlap with early US hours preferred)
Location: Fully Remote (PH & South Africa-based candidates are preferred)
Engagement: Independent Contractor
Start Date: ASAP
Rate: $600-$1600/month (based on a 10-hour workweek, depending on level of experience)Key ResponsibilitiesStrategic LeadershipDevelop and lead sophisticated, multi-channel paid media strategies that prioritize lead quality and conversion performance.Create and test new campaign frameworks tailored to audience segments by industry or lifecycle stage.Identify and scale high-performing channels beyond Google and LinkedIn to diversify traffic and acquisition sources.Conduct quarterly strategic planning sessions with clients, aligning marketing performance with business outcomes.Design and refine attribution frameworks for complex sales cycles.Client Service & Relationship ManagementServe as the primary strategic advisor to senior client stakeholders.Lead strategy calls, present insights, and proactively identify optimization opportunities.Build trusted client relationships through transparent communication and consistent value delivery.Ensure clarity, confidence, and reliability in every client interaction.Team Leadership & CollaborationPartner with the PPC Specialist to turn strategy into clear execution plans with measurable outcomes.Review and refine campaign structures, briefs, and reporting to uphold high-quality standards.Mentor internal team members, helping strengthen the agency's performance marketing expertise.Performance & ReportingOwn accountability for improving lead quality and ROI while maintaining or scaling lead volume.Deliver actionable monthly and quarterly reports highlighting insights and growth opportunities.Track and optimize key metrics - CPL, conversion rates, CAC, and ROI.Requirements8-10+ years of experience in performance marketing, including senior-level strategy roles.Proven success managing £100k+/month ad budgets (ideally £150k+), with documented results.Strong background in Google Ads, LinkedIn Ads, Meta Ads, and other paid media channels.Analytical mindset with advanced understanding of campaign attribution and funnel performance.Excellent communication and presentation skills - able to engage confidently with C-level stakeholders.Experience managing high-value client relationships in agency environments.Proven ability to balance strategic oversight with hands-on optimization.Nice-to-HavesExperience with B2B, higher education, or long sales-cycle campaigns.Familiarity with UK/US client accounts and international campaign delivery.Background in launching new paid media channels and scaling them from pilot to major revenue sources.Experience coaching or mentoring PPC and performance teams.Recruitment ProcessInitial InterviewClient InterviewTask AssessmentFinal Interview (Client)Offer & OnboardingPowered by JazzHR
Bamboo Works

Manila City, Metro Manila
US$600-1,600 per month
Permanent
Part-time