head of Ecommerce (beauty category)nBorder Pte Ltd

This role will be responsible for managing the E Commerce business for Philippines. The incumbent will craft the business strategy for E Commerce channel and manage the P&L of E Commerce channel. The incumbent will provide all round expertise in E Commerce channel covering Key Account Management, Shopper and Customer Marketing and Business Insights. RESPONSIBILITIES: 1. Build and execute the strategy for exponential growth of eCommerce in the Country, including acquiring and scaling new growth channels 2. Manage the P&L for the eCommerce Channel by delivering on short term and long term business plans, focusing on accretive growth 3. Monitor trends in the eCommerce market, translate into execution plans and direct the team to activate 4. Build strategic business partnerships and leading joint business plans with eCommerce channels such as Shopee and Lazada and eCommerce distributors and partners to deliver sales targets 5. Oversee and manage all activities related to performance marketing, content, assortment, sales, distribution and customer service for the E Commerce business 6. Coordinate with Trade Marketing to ensure pricing harmony between retail partners and eCommerce, yet maintaining a level of independence to scale the business 7. Interface with Supply Services to ensure high on-shelf availability of products for sale on all eCommerce platforms 8. Provide thought leadership and advice to the MU Management Team on eCommerce 9. Understand the 6Ps of eCommerce for MU i.e. Product, Price, Promotion, POSM, Placement and Performance and how it translates to growth in sales 10. Implement actions to drive Sales through the magic formula of unique visitors, conversion rate, per customer transaction and retention rate. 11. Strategize key event actions including timing, offer, message, media and growth. 12. Implement systems, reporting tools and analytics tools to aid business growth 13. Collaborate with regional and Market Unit eCommerce teams for best practice sharing and adoption. B) Ideal Experience 1. Inspirational and ambitious leader who is not afraid to get into operational and execution details with the team 2. Growth mindset and consistently leads and executes different test scenarios before scaling the business in a sustainable way 3. Initial background in CPG retail sales and transitioned to eCommerce, consistently delivered and exceeded eCommerce sales targets in the last 5 years 4. Has managed and delivered strong, profitable growth in CPG categories on Amazon, Lazada, Shopee and other eCommerce channels in Thailand 5. Data-driven decision making, especially proficient in performance marketing and has experience in media mix modelling for eCommerce 6. Has delivered digital business transformation in his experience and understands the challenges and pitfalls of organization changes 7. Demonstrated ability in driving product and category strategies for eCommerce channel 8. Exceptional understanding of customer and market behavior and ability to adapt to changes. 9. Ability to influence and deliver results through high matrix, cross-cultural and cross-geographic organization 10. Demonstrated strong business judgment and decision-making skills 11. Ability to identify, prioritize, and articulate highest impact initiatives 12. Has grown and groomed a small organization into a high performing team that adapts to the changing business C) Others 1. Excellent interpersonal skills - preferably with cross functional thinking and communication abilities (e.g. controlling, marketing, supply chain) 2. Team player 3. Passion and enthusiasm for eCommerce trends, technological innovation and digital marketing 4. Entrepreneurial and international mindset; ability to adapt in a complex and fast changing environment by approaching unfamiliar situations, projects, and opportunities with confidence and curiosity
foundit

Manila City, Metro Manila
Permanent
Full-time