essencemediacom l senior digital PlannerGroup M Media India Private Limited

Job Description
Description
Position at EssenceMediaCom
Work the Future! Start your career with GroupM Philippines and be globally competitive in the industry.
EssenceMediaCom, the largest media agency of GroupM is looking for talented and passionate individuals to join the Group as Senior Digital Planner.AsSeniorDigital Planner,you willhave a huge opportunity to showcase your skills as you workacross local and multinational brands/categories.
3 best things about the job:
Explore Google and Facebook from Advertiser point of view.
Lots of late nights with the team for bonding
Fall in love with numbers and analysis.
Measures of success:
In three months
Clear understanding of different clients digital state and business challenges
Implementing digital campaigns without any errors
In six months
Recommend programmatic digital buys with clear understanding of the technology
Recommend Digital Media channel mix backed with analytics
Accurate reporting of Digital Billings and revenue forecasts
In twelve months
Score 4+ in the evaluation from clients on Satisfaction Survey.
Responsibilities of the role:
Develop Digital Media Objectives, Strategies and Plans for all Brands in accordance with Brands objectives and strategies and marketing environment.
Present Digital Media Landscape Reviews covering total industry and competitive trends and developments and provide implications to Communication Plans.
Digital Media Review presentations
Present Annual Digital Media Review to Brand (May).
Send Monthly Digital Media Review File to Brands
Provide long term strategic digital media planning, beginning with the current year, using Mediacom's proprietary Media Planning Processes and Tools, as well as using learnings from research/ analytics studies.
Develop Digital media planning guidelines concerning digital platforms, assets, weights, duration, scheduling and other relevant areas.
Construct and maintain the Digital Visual Media Schedule in close coordination with ATL media agency.
Ensure that the Digital Visual Media Schedule budget is accurate and matches Brand Marketing's given budget.
Adhere to digital media planning guidelines unless otherwise directed
Ensure that there is an approved or signed a hard copy of the Digital Visual Media Schedule per month.
Capture all agreements or changes made accurately and timely.
Actualized figures should match with Buying CE Summary and Billing AER.
Provide digital audience delivery analyses, other evaluations and manage digital tests if required to support media plan recommendations as requested by Corporate Media, including but not limited to: (Analysis)
Reach
Frequency
Application of Recency Planning Model
Cost analyses
Overall effectiveness
Participate in digital message management decisions, addressing how much media should optimally support each creative copy.
Develop an effective Media Management Portfolio for clients and the products to ensure that's brand management portfolio strategies are faithfully translated to digital media.
What you will Need:
3-4 years of experience working inDigital Planning.
Google and Facebook certifications
Knowledge of implementing campaigns on Facebook and Google.
Knowledge of Ad Serving Technologies
Good with Numbers
Proficiency in MS EXCEL and POWER POINT
Working knowledge of Google and Facebook Analytics.
More about EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our new power where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
About the Philippines
In recent years, the Philippines has emerged as one of the fastest-growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating an unprecedented period of macro-economic buoyancy and political stability, spurring both domestic and international business growth. It is also one of the largest and fastest-growing digital markets in Southeast Asia, with growth expecting to increase exponentially in the next few years.
With a population of 109.5 million, 59.2% of these currently have access to the internet. By 2022, the Philippines internet population is forecasted to be 73%. Coupled with the Philippines vibrant economic growth and the expansion of its digital footprint, GroupM Philippines is well-positioned as an exciting and innovative organization for media players and talent to be.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.