email marketing Automation specialistInternational Data Corporation

Overview
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,100 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 50 years IDC has provided strategic insights to help our clients achieve their key business objectives. IDC's Insights businesses provide industry-focused advice for IT buyers in the Financial, Government, Health, Retail, Manufacturing and Energy verticals. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting .
Responsibilities
Maintains the eDM calendar for the team to ensure overlaps in targeting the same contacts are prevented.
Creates/prepares the emails for distribution assigned to Marketing Operations.
Back-up control tower and QA for campaign execution and monitoring - whether in SFDC, Adestra or Marketo.
Support the Marketing Operations Manager in defining the local/regional processes and tasks for the smooth implementation of Adestra or Marketo - both from a creative/content creation standpoint and from an overall delivery to target audience.
Email performance monitoring incl opens/clicks report 3 days after mailout
Creation and tracking of email marketing campaign performance dashboard (# new leads, contacts, aging, pipeline, bookings)
Support the Adestra/Marketo Operations process and govern compliance from regional and country colleagues especially in database upload, clean-up and results monitoring.
Work effectively with counterparts at WW Marketing Operations especially the Marketo task force with minimum supervision.
Work independently and orchestrate tasks, within specific timelines agreed on at both local and global level.
Database preparation and QA before mail-out or sync to SFDC, Adestra or Marketo.
Maintain and update the IDC Asia/Pacific website as needed (press releases, featured Analysts, contact details, etc).
Support branding governance through compliance to branding guidelines on all platforms (website, case studies, testimonials, social media assets, infographics, backdrop, collaterals, brochures, corporate gifts, etc.)
Qualifications
Excellent organization and project management skills.
Some marketing automation experience is preferred
Good understanding of the lead generation/nurturing process is required.
Good communications skill
Independent worker
Detail oriented
Team player
Sociable
International Data Corporation

Manila City, Metro Manila
Permanent
Full-time