Ecommerce content managerColgate-Palmolive

No Relocation Assistance Offered
# 140743 - Taguig, National Capital Region (NCR), Philippines
About Colgate Palmolive
Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions!
If this is how you see your career, Colgate is the place to be!
Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success.
If you want to work for a company that lives by their values, then give your career a reason to smile...every single day.
Job Summary
The eCommerce Content Manager will be responsible for all eCommerce content - evaluating performance and then developing materials that will address gaps or opportunities. The eCommerce Content Manager will work with counterparts in Impactful Branding Experience, eCommerce and Brand.
Main Responsibilities
Content Performance
- Review and track performance of brand pages / products on Lazada, Shopee and other eCommerce platforms e.g. Brick&Mortar (B&M.COMs)
- Come up with content optimizations that will ensure content hygiene factors across eCommerce touchpoints, and improvements/updates that drive superior performance.
- Identify opportunities for content to improve eCommerce metrics, including Product Detail Page (PDP) Unique Views (UV) and Conversion.
- Address content integrity issues, ensuring that pages meet division / EDGE benchmarks.
- Provide inputs on traffic-driving communication materials to creative agencies during ad set-up and optimization [e.g. headlines, captions,Call-to-action (CTAs)].
- Be aware of brand equity and guidelines, and come up with effective materials and templates that are aligned with brand principles while being effective in driving eCommerce objectives.
Content Development
- Work with content resources (agencies and marketplace/Lazada enabler) and in-house graphic artists to come up with new content projects and outputs to address performance gaps and opportunities. If needed, handle copy revisions directly.
- Monitor output of content resources (internal and external) and give recommendations to enhance / improve process.
Store experience
- Evaluate and improve the overall customer experience on eCommerce pages. Define, recommend and execute content improvements.
Required Qualifications
- Bachelor's Degree in any Business related course
- Minimum 4 years experience in eCommerce Content Management
- Analytics-minded: Able to review data sources and reports, to come up with content optimizations.
- Ecommerce knowledge: Has worked with storefronts and product pages in a creative capacity, and knows which factors affect conversion and store performance.
- Performance marketing: Has experience with performance marketing campaigns.
- Content development: Has experience in digital content development (preferably including eCommerce platform content development)
- Strong Communication skills: Able to articulate and present ideas effectively
- Leadership ability: Able to set direction for content development resources
- Highly experienced with collaboration: Able to work in organizations with multiple departments and teams on each project
- Curious and innovative mindset: Brings new ideas to the team, and knows how to test and learn to determine new practices
- Self-starter and a strong work ethic
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.
For more information about Colgate's global business, visit the Company's web site at . To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit . To learn more about Hill's and the Hill's Food, Shelter & Love program please visit . To learn more about Tom's of Maine please visit .
Reasonable accommodation during the application process is available for persons with disabilities. Please contact [Protected Info] with the subject "Accommodation Request" should you require accommodation.
Colgate-Palmolive

Taguig City, Metro Manila
Permanent
Full-time