Director of crmBettingJobs

BettingJobs is working with a well-established gaming brand seeking to expand their senior team based in Manila with the addition of a Director of CRM.Responsibilities:
Own the full CRM strategy and execution for the PH market, including onboarding flows, retention, win-back, churn mitigation, and reactivation.
Build and manage automated CRM campaigns using enterprise tools (e.g. Optimove, FastTrack, or equivalent).
Lead a team of CRM executives, campaign managers, and analysts in delivering measurable performance.
Ensure regulatory compliance in all player communications, promotions, and data handling.
Use segmentation, cohort analysis, and predictive modelling to drive engagement, loyalty, and LTV.
Design and iterate bonus and loyalty mechanics that are performance-based, sustainable, and regulation-compliant.
Work closely with BI, Product, and Compliance teams to drive data-informed decisions and real-time personalization.
Define key CRM KPIs and regularly report on campaign performance, retention rates, player health metrics, and ROI.
Ensure all communication journeys (email, SMS, push, in-app) are optimized and non-intrusive.
Serve as the go-to expert on CRM-related system needs, integrations, and MarTech solutions.
Requirements:
10+ years of CRM experience in online gambling, iGaming, with at least 5 years in a leadership capacity.
Experience in both regulated and grey markets is highly preferred.
Proven success managing data-driven CRM programs with clear impact on retention and LTV.
Strong command of CRM platforms and MarTech stacks-e.g., Optimove, FastTrack, or similar.
Ability to localize CRM strategies for the Filipino player base while applying global best practices.
Excellent collaboration with cross-functional teams (BI, Legal, Product, VIP, Support).
Comfortable working in a fast-paced, multi-brand environment with tight deadlines and high growth targets.
Analytical mindset with proficiency in tools like Excel, SQL, Looker, or Tableau.
Strong understanding of bonus engines, compliance workflows, and content personalization
BettingJobs

Manila City, Metro Manila
Permanent
Full-time