digital strategist (corporate Digital Marketing specialist)NeksJob Philippines

Offer description
Negotiable Permanent contract Full Time
Key Responsibilities:
Your role includes some or all of the following key responsibilities.
Collaborate closely with the aligned Campaign Manager, M+C stakeholders and other channels to design innovative digital marketing programs that support campaign and business objectives. Contribute to recommendations with research-backed insights, which could include:
SEO recommendations
Digital user journeys design
Personalization recommendations
Testing (A/B testing)
Advising and optimizing interactive experience assets
User experience
Ensure alignment of digital channel strategies and tactics supporting campaign activation to overall channel strategies, working closely with the Content and Channel Strategy Leads.
Oversee activation of content across multiple digital channels aligned to campaign activation strategy and plans, which could include website, mobile app, email, etc.
Assess performance of digital tactics supporting a given campaign, using relevant data to cull meaningful insights that help identify opportunities for ongoing optimization.
Manage and optimize overall web presence for a specific area of the business and/or section of the website, proactively assessing health and performance in collaboration with the Data & Analytics team.
Collaborate with the email content delivery team to build and optimize email channel strategy and performance.
Identify areas for continued optimization on Accenture.com aligned to campaign performance objectives and benchmarks and contribute to testing and experimentation, creating an optimal visitor experience.
Oversee development and delivery of email and Accenture.com publishing projects implemented by the Digital Execution team.
Qualifications:
Collaborate closely with the aligned Campaign Manager, M+C stakeholders and other channels to design innovative digital marketing programs that support campaign and business objectives. Contribute to recommendations with research-backed insights, which could include:
SEO recommendations
Digital user journeys design
Personalization recommendations
Testing (A/B testing)
Advising and optimizing interactive experience assets
User experience
Ensure alignment of digital channel strategies and tactics supporting campaign activation to overall channel strategies, working closely with the Content and Channel Strategy Leads.
Oversee activation of content across multiple digital channels aligned to campaign activation strategy and plans, which could include website, mobile app, email, etc.
Assess performance of digital tactics supporting a given campaign, using relevant data to cull meaningful insights that help identify opportunities for ongoing optimization.
Manage and optimize overall web presence for a specific area of the business and/or section of the Accenture.com site, proactively assessing health and performance in collaboration with the Data & Analytics team.
Collaborate with the email content delivery team to build and optimize email channel strategy and performance.
Identify areas for continued optimization on Accenture.com aligned to campaign performance objectives and benchmarks and contribute to testing and experimentation, creating an optimal visitor experience
Oversee development and delivery of email and Accenture.com publishing projects implemented by the Digital Execution team.
Requirements
Minimum education level: Bachelor ́s Degree
1 year of experience
Language(s): English
Knowledge: Strategic Marketing
7 days ago
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