Digital Marketing transformation consultantAccenture Thailand

Job Description
. Conduct behavior analysis to define and optimize campaigns with proficiency at end-to-end channel management
. Manage SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
. Define data requirements, and use the relevant insights for campaign and strategy optimization
. Perform multivariant experiments and A/B testing with clear rationale and defined outcomes for each experiment
. Understand and analyze customer behavior to better plan and optimize campaigns so as to define requirements and plans across marketing channels, messaging
. Ongoing optimization and agile approach to campaigns from the perspective of modifying budget, channel mix, creative requirements etc.
. Drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore
. Establish and build on working relationships effectively
. Calculate and simulate impact of leads generated through digital channel and quantify channel ROI
. Collaborate with Tele sales and Feet on Street teams to understand campaign leads performance and make in-flight adjustments based on feedbacks
. Bachelor's degree in related field or equivalent experience
. 5+ Experience in designing / managing marketing campaigns particularly within the industry (E-Commerce, CPG, Telecom etc.). Demonstrable experience in SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
. Experience of working in South East Asia / with South East Asian clients
. Managing full spectrum of Marketing program execution from strategy definition to technical delivery
. Designing interventions to drive customer acquisition / customer engagement
. Monitoring trends, analyzing data, to optimize marketing campaigns
. Exposure to analytical and data visualization tools
. Identifying marketing process improvement opportunities
. Developing business case for campaign strategies, technology solutions
. Developing / supporting development of Martech platform technology
. Ability to quickly connect business requirements to the functional capabilities of an application and assess the applicability of different product technologies to business problems
. Desire to be hands-on and in the field, guiding implementations and teams in creating the best solution and ensuring the success of that solution
Must be creative, innovative and be able to work in a fast-paced environment with the ability to abstract detail into larger patterns, familiarity with user-centered analysis and evaluation techniques
Equal Employment Opportunity Statement
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
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