Digital Marketing strategistThe VITO Group

RESPONSIBILITIES
● Act as Head of Digital Marketing - Centre of Excellence
● Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and
display advertising campaigns
● Manage Paid media (brand & performance marketing), Website, Content, Social, CRM, and eCommerce
● Apply broad based understanding of digital marketing
● Strategically plan out campaigns across all channels
● Architect and manage the consumer journey across these channels and define the appropriate consumer
engagement at each touchpoint in the journey
● Understand metrics and attach KPI's to every step in the consumer journey
● Analyze data and define recommendations and optimizations
● Team leader - sets strategic direction, manages a team of xx persons, direct interaction with senior client
stakeholders to drive digital transformation agenda
DESIRED SKILLS & EXPERIENCE:
● At least 8 years experience working with an agency or a client in the digital space
● Proven track record of success as Digital Marketing Strategist or Team Lead
● Strong campaign management experience including implementation, budget allocation and optimization
strategies for multichannel campaigns.
● Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or
display advertising campaigns
● Solid knowledge of website analytics tools (e.g., Google Analytics) and CRM software.
● Strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer
touch points.
● In-depth knowledge of various social media platforms, best practices, and website analytics.
● Solid understanding of HTML, CSS, and JavaScript is required.
● Good communication and presentation skills;
● Excellent problem-solving skills;
● Hands-on experience with online marketing tools and practices
● Strong analytical and project management skills
● Excellent verbal and written communication skills
The VITO Group

Makati City, Metro Manila
Permanent
Full-time