Digital Marketing strategist clark office based - with 5 years of related experienceShore 360

Description
Roles and Responsibilities
- Developing and driving digital marketing strategy
- Developing and driving a CRM strategy including the creation of a customer journey, audience segmentation, and lead funnels - including fully onboarding and optimising ActiveCampaign as our new marketing CRM platform
- Planning and implementing customer journeys (emails, push, in-app, etc.) that will drive engagement and revenue
- Consistently track and measure the effectiveness of our digital marketing channels, and tweaking where appropriate with a clear best in class test methodology
- Engaging with ActiveCampaign on deliverability challenges that require cases logged and resolution requirements/outcomes
- Continuously optimising to increase traffic, conversion, and order value - including generating new leads, lapsed users, abandoned carts, and reward and recognition programs
- Working with our digital agency to create paid performance marketing plans across SEO, SEM, and paid/boosted social across desktop, mobile devices to drive website traffic, sales, average order value, and frequency
- Create brand and conversion based EDM marketing campaigns
- Integrate CRM with online advertising campaigns through Facebook, Google Adwords, etc. to increase company and brand awareness, drive leads and sales
- Measure and report performance of all digital marketing campaigns using a variety of analytics tools (eg: Google Analytics), and assess against goals (ROI and KPIs)
- Be actively involved in SEO efforts (keyword, image optimization, etc.)
- Collaborate with designers to improve user experience
- Assist in the formulation of strategies to build a lasting digital connection with consumers
Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Collaborate with internal and external teams to create landing pages and optimize the user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Required Experience
- Relevant qualifications & minimum 5 plus years minimum experience
- Real-world experience with Western companies in Western marketplaces (US, Australia, and UK)
- Comprehensive experience with CRM (ideally ActiveCampaign)
- Proven analytics and segmentation experience
- Knowledge of SEO, website optimisation, data mining, and security
- Relevant level of web development skills necessary
- Strong planning, project management, and organisational skills
- Excellent verbal and written communication skills
- An equally analytical and creative thinker
A Successful Candidate must have
- Demonstrated understanding and experience of data-driven marketing and digital advertising
- Considerable development experience with CRM (ideally ActiveCampaign)
- Demonstrated understanding of audience segmentation and ability to use these insights to drive marketing campaigns
- Knowledge and experience with Marketing Automation
- Experience with B2C social media, Facebook Business Manager, Google Adwords, email campaigns, and SEO/SEM
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- High attention to detail and quality assurance processes, in both your written and technical work
- Self-starter, ability to work under pressure, manage your own time and deadlines
- A bright disposition and a positive personality
- Proactive skills and experience to uncover opportunities for our business
- The ability to conduct research on our products and services in direct comparison to our competitors
- Good communication skills both internally and externally
- Confidence and self-assurance in your approach
Experience Advantage
- ActiveCampaign Certification
- Google Advertising Suite Certification
- Facebook Certification
- Knowledge of basic web dev like HTML
ShoreXtra Perks
- Free barista-style coffee
- Free parking and jeepney services
- Highly engaged team
- Unlimited potential for growth
- Challenging role
- Fun and family-oriented working environment
Requirements
Minimum education level: Bachelor ́s Degree
Years of experience: 5
Availability for travel: No
Availability for change of residence: No
People with disabilities: Yes

Pampanga, Central Luzon ·  Today, 01:37 PM