Digital Marketing ManagerLOKET APP Philippines

Description
Job Description:
1. Responsible for the overall online marketing activities of the company such as, but not limited to social media management, online promotions, collaboration with influencers/brand ambassadors and online advertisement
2. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
3. Provide recommendations for content and engagement strategies on social media accounts.
4. Create and publish social media campaigns that deliver on brand objectives
5. Design, build and maintain our social media presence
6. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
7. Identify trends and insights, and optimize spend and performance based on the insights
8. Brainstorm new and creative growth strategies
9. Plan and manage regular integrated digital campaigns including Web and Social Media
10. Plan, execute, and measure experiments and conversion tests
11. Collaborate with internal teams to create landing pages and optimize user experience
12. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
13. Instrument conversion points and optimize user funnels
14. Collaborate with agencies and other vendor partners
15. Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
Job Requirements:
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of analytics tools
- Working knowledge of ad serving tools
- Experience in setting up and optimizing digital campaigns
- Working knowledge of HTML and CSS
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Requirements
Minimum education level: Bachelor ́s Degree
Years of experience: 4
Language(s): English
Knowledge: Marketing
Availability for travel: No
Availability for change of residence: No

Taguig, National Capital Region ·  Today, 04:41 PM
Work type
Full Time