Digital Marketing lead - (crm lead for nutrition)Nestle AG

Job Description
Main Purpose of the Job:
Responsible for the development and implementation of a digital/eBusiness strategy to support brand building and to drive business growth. Ensures digital and eBusiness excellence in leveraging digital capabilities for competitive advantage.
Key Outputs/Deliverables
Develops, updates and ensures implementation of local digital/eBusiness strategy in alignment with key local, regional and global stakeholders. Drives execution of key digital enablers throughout the Consumer Experience Framework.
Leads digital marketing analytics strategy and oversees the tracking, performance measurement and benchmarking (internal and external) to ensure achievement of brand purpose.
Assesses new consumer / shopper trends through real time data mining and interpretation of data, to inform decision-making.
Ensures compliance across digital solutions and processes in accordance with group policy and local legislation.
Maximises business value by using digital to drive cross-functional (eBusiness, Marketing, Sales, CCSD, Corporate Communications, CES) collaboration, sharing and, where appropriate, integration.
Drives collaboration and provides leadership where required to ensure alignment with Nestle-in the-Market, Nestle-in the-Zone and global eBusiness objectives.
Builds strong relationships and maximizes returns with strategic digital partners (Facebook, Google, Twitter, etc.), agencies and suppliers to excel in the use of their respective platforms and create competitive gaps.
Demonstrates leadership and provides perspective on the evolving digital landscape.
Builds digital capabilities at local level, delivers and executes digital best practices and frameworks (via training, online sharing platforms, etc.).
Measurements/Performance Indicators
OMP, digital/eBusiness strategy in place.
Level of accomplishment against digital/eBusiness strategy.
Shares of eCommerce sales vs total sales.
Paid, Owned, Earned Media(POEM), Close the Sale Acceleration Toolkit (CTSA) and listening.
Listening analysis, media monitoring, key influence feedback/polling, executive recognition.
Training quality, competency level of sales and marketing teams in digital skills, ROI assessment.
We are Nestle, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4billion sales in 2018, we have an expansive presence with 413factories in more than 85countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more Visit us at www.nestle.com.