Digital Marketing analytics8x8

As an industry leader and Software-as-a-Service provider our mission at 8x8, Inc. (NYSE:EGHT) is to transform the future of business communications. The 8x8 Open Communications Platform (TM) uniquely brings together Voice, Video, Collaboration, Contact Center, and enterprise-class API solutions, helping businesses across the globe transform their customer and employee experience, and empowering workforces worldwide to work smarter.
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8x8 is looking for a motivated and sharp Digital Marketing Analytics Associate Manager to join our growing Marketing team. You will report directly to the Director of Affiliate Marketing. The role is responsible for creating data-driven reports and building marketing dashboards that will provide valuable insights to the organization in making marketing strategies and executive decisions. This role will be collaborating with internal and external partners on Affiliate Marketing, SEM, SEO, Display Advertising, and other digital marketing teams.
You will regularly provide data insights, including but not limited to campaign management, budget allocation, creative and landing page optimizations, bid management, and budget allocation. You are also charged with being a trusted business partner to the Marketing organization and liaising with the marketing operations leadership team. This includes influencing and driving investment decisions through robust analysis, forecasting, and reporting of marketing channels' spend, efficiency, and profitability at a market level. This role will be based in Manila (preferable).
Responsibilities:
Develop and measure the effectiveness of marketing investments by monitoring and presenting data analysis/recommendations to stakeholders
Provide performance reports incorporating weekly, monthly and annual metrics sourced from multiple platforms (e.g. Salesforce, Marketo, Data Warehouse, Google Analytics etc.)
Ensure proper instrumentation and tracking across Tag Manager and Analytics platforms
Monitor and optimize funnel conversion across regions and segments globally
Assist with the analysis of their ongoing campaign management, digital advertising and website conversion rate optimization including report creation, landing page test and optimization, heavy data analysis, and A/B testing
Partner closely with Marketing leaders and their teams to ensure alignment and adherence to goals, attainment of targets, and completion of key deliverables.
Support our Agency, Product and eCommerce teams in the execution of our digital marketing programs across channels (Paid Search, Paid Social, Display, SEO etc.)
Must love data, analytics, have a strong desire to move things and have a measurable impact.
Qualifications:
Bachelors in Marketing, Analytics or equivalent degree with 3-5+ years of progressive, related experience (experience working with Marketing teams a plus)
Experience with Salesforce, Marketo preferred
Experience with Google Analytics, Tableau, SQL is a plus
Proven experience analyzing large volumes of data with an ability to synthesize it into trends, actionable recommendations, and executive level presentations
A curious individual who is comfortable with and has a demonstrated ability to thrive in a very fast paced environment
Sound judgement with the ability to operate independently and lead projects with limited oversight
Ability to work under pressure and within short time constraints
Deep passion for doing the best for our customers, giving them the best service and the best technology
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8x8

Manila City, Metro Manila
Permanent
Full-time