digital commerce Brand Manager (pooling)Unilever

MAIN JOB PURPOSE:
The individual we are looking for needs to be proactive, driven with strong bias for action, and has a keen mindset for growth. The individual needs to have a strong entrepreneurial spirit as the job entails launching new business models and brands and entering new categories. The job will entail close working relationship with the Digital Commerce lead to create impactful business models and plans for Digital Commerce (DComm) of the category.
JOB SUMMARY
Responsible for category performance in DComm channels; create, pilot, and pivot new business models for new brands and DComm initiatives
Leads category and brand initiatives, working in collaboration with brand and commercial teams, e-retailers and external agencies on campaign planning, asset development, activation of on-site solutions (search, CEM, Feed, affiliate marketing, livestreams), drive-to-site initiatives (i.e. FB collaborative ads, shoppable content, etc) and campaign optimization to ensure KPIs such as GMV and ROAS are met
Drives category content excellence across DComm channels by ensuring 7 omnichannel assets are implemented/updated
Responsible for data-driven performance marketing - understanding and analyzing data, and making growth plans & strategies to optimize brand performance in DComm
Partner with Media team to define A/B testing opportunities (audience segments, channel, and content) for input into media and content brief
Manages DComm category P&L and leads performance tracking of for category (GMV, PVs, CRs, ASP and ROAS)
Work closely with DComm cross-functional team in ensuring excellent in-market execution and speed to market
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Unilever

Taguig City, Metro Manila
Permanent
Full-time