digital Brand ManagerHR SPECTACLES

Job Responsibilities:
Is the brand champion and expert while ensuring brand integrity in all respects.
Plans, implements, and executes successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising).
Contributes to annual brand planning process.
Sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables.
Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles.
Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
Collaborates with sales team for specific strategies for clients.
Represents the company and provides support as needed at various trade shows and conventions.
Plans and executes events and promotions within fan communities.
Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs.
Monitors product catalog compliance and testing reports.
Performs other duties as necessary to support the objectives of division and company.
Qualifications/Skills:
Key initiative planning and execution
Consumer communication strategy, planning and execution
Business and talent management
Strategic Thinking
Written and Oral Presentations Skills
Cross-functional project leadership
Business analysis
Consumer insights
Financial acumen
Creative development
Education and Experience Requirements:
Bachelor's degree in marketing or related field
5-7 years of experience in marketing
General brand management experience
Strong proficiency in Microsoft Excel/Power Point/Word
Bossjob

Taguig City, Metro Manila
Permanent
Full-time