digital Advertising managerRBT Consulting

Description
Duties and Responsibilities:
- Define, plan, execute and continually optimize digital marketing strategies to meet project needs, objectives, goals, and KPIs including writing ad copy, creating ads and landing pages and managing ad campaigns
- Collaborate with the web developer to implement tracking pixels, cookies and other relevant technologies
- Manage the following channels and tactics: SEM/PPC, display ads, retargeting, paid social, content syndication, ABM/IP/cookie-based media, landing pages, native ads, etc.
- Partner, collaborate and communicate digital marketing plans, status updates and campaign performance results and insights with marketing and sales teams
- Report on advertising performance metrics and ROI across platforms to assess campaigns and continually optimize them
Qualifications:
- Bachelor's degree in Marketing, Advertising or any related field
- Should be of legal age
- Has 1-3 years of proven working experience in digital marketing and advertising
- Has solid understanding, experience and success with paid owned and earned digital media on LinkedIn, Google and etc.
- Has expertise in Google Analytics and other digital marketing and media analytics
- Has experience in identifying target audiences and devising digital campaigns that engage, inform and motivate digital marketing conversion objectives
- Has relevant B2B social media marketing experience, up-to-date with the latest trends and best practices in online marketing and measurement
- Excellent verbal and written communication skills
- Sales and Marketing experience is a plus
- Amenable to work in an office-based setup
- Willing to work in Iloilo
- Willing to start ASAP
Requirements
Minimum education level: Bachelor ́s Degree
Years of experience: 1
Language(s): English
Availability for travel: Yes
Availability for change of residence: Yes
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Iloilo, Western Visayas ·  6 May
Work type
Full Time