culture & advocacy Marketing ManagerDiageo

Job Description :
Our South East Asia (SEA) market has the ambition to be the most respected premium alcohol beverage player in all the markets in which we operate, with undisputed leadership in our premium and core brands as well as an appetite to launch new products at scale.
Philippines is one of our fastest growing markets and we are seeking a Culture & Advocacy Marketing Manager to grow our brand fame, influence and advocate base where you would be at the forefront of
Would you like to be at the helm of one of the world's most iconic brands?
You are joining a team who are behind the most loved spirit brand in the Philippines, Johnnie Walker.
Be a part of a bold, creative and forward-looking group of marketers who are experimenting new approaches and creating groundbreaking brand experiences!
Top Accountabilities
Embedding Diageo's brands within social conversations and culture at pace.
Ensuring that our brand stories drive consumer engagement, sharability & talkability
Accountable for understanding local culture/ conversations/ tensions and ensuring our brand have a credible place within these stories, content and campaign executions
Maximize the value of ongoing relationships with influencers who can add credibility
Drive business to be agile, responding quickly to opportunities
Responsible for building capability in influence and advocacy across the marketing team and partners
What you need to bring to this role:
7-10 years of working experience in PR and influencer management
Acutely culturally aware and curious in consumer trends in consumer and luxury space
Demonstrated ability to build powerful initiatives to drive innovative, credible relationships and opportunities for our brands to make coverage, ideas and partnerships happen
Demonstrated ability to bring creative and new thinking into a business, lead business change and experience of experimentation and failure
Passionate for influence and advocacy and a drive to always push and apply new approaches/ thinking from plans through to execution within PR and social content
What's our culture like?
We are an organisation that creates products that are part of celebrations, and our culture reflects this. Our culture is rooted in a deep sense of our purpose and values, our personal connections to our brands, our relationships and our passion to win in the marketplace. Our values are not just words on a page. They underpin our business and guide how we work: we are passionate about our customers and consumers and want to be the best. We give each other the freedom to succeed and value each and every person's contribution. Pride is a source of energy for our company. We work hard so we can be proud of what we do, and how we do it.
Worker Type : Regular
Primary Location: Taguig City
Additional Locations :
Job Posting Start Date : 2020-10-22-07:00
Diageo

Taguig City, Metro Manila
Permanent
Full-time