Content Marketing specialistDigify

Who We Are
Digify is a cloud-based document security and data room software that allows customers to control, protect and track important documents after sharing them. Companies use Digify to protect confidential information for fundraising and due diligence, secure intellectual property, and protect sensitive communications.
Digify is used in 138 countries today. We have more than 400,000 users worldwide.
*PLEASE TAKE NOTE THAT THIS A REMOTE ROLE, AND WILL BE REPORTING REMOTELY TO OUR SINGAPORE OFFICE*
The Role
As a Content Marketing Specialist, you will be responsible for developing and implementing a content strategy to increase organic leads for Digify. You should be able to conceptualize interesting and relevant content for our audience and work with other external writers to develop that content. More importantly, the candidate should be able to strategically plan and promote this content to ensure conversion of visitors to leads.
What You'll Be Doing
Develop a deep understanding of Digify's product, customers, target industries, and competitors.
Develop a content marketing strategy to improve organic search engine rankings for specific keywords.
Develop content outlines, and work with external writers to create relevant and useful content for our prospects.
Create hyper targeted content for our target personas.
Increase domain authority of website.
Develop content magnets to convert visitors into leads.
Write case studies featuring Digify customers.
Manage Digify's social media presence.
Analyze content metrics and provide recommendations/improvements.
Requirements
Bachelor's degree in marketing, mass communications, or journalism.
Excellent communication and writing skills in English.
3+ years of professional experience in content marketing with a strong track record.
Ability to understand technical concepts, accurately and simply.
A strong understanding of the marketing funnel.
Excellent project management skills and attention to detail.
Editorial experience in developing article outlines and reviewing articles preferred.
Experience in creating SEO focussed content that generates leads.
Experience with content promotion on multiple channels to drive more relevant web visitors.
Experience in content promotion and backlink building preferred.
Comfortable with both short (social media) and long format content (ebooks, whitepapers etc)
Learn more about Digify by .
Digify

Metro Manila
Permanent
Full-time