content ManagerTickled Media

We are the number one parenting community platform in Southeast Asia that aims to help parents have healthy pregnancies and raise healthy children and families. We reach over 30 million users per month on our website as well as app, and are available in 11 languages in 13 countries.
We are loved by parents - we created the world's best parenting app with over 100k ratings at a 4.9 * Rating
Why join us?
Join the market leader. The Parent Inc, we are the #1 Direct to Consumer mom and baby brand and the largest parenting community in the region
Amazing growth. Our plan is to scale our revenue growth 3x in the next 18 months. Our valuation doubled roughly every year. Our investors include Fosun, JD.com, Vertex Ventures and others.
Work with a great and diverse team. If you join us, you will be working with a diverse leadership team with previous experiences in large multinational companies, startups, management consulting, and many more amazing people across our 7 markets (HQ Singapore, Mumbai, Jakarta, Ho Chi Minh, Manila, Kuala Lumpur, Bangkok)
Innovative Environment. We offer media solutions, market research, affiliate marketing, social media influencer management, and others.
Push your career. Exciting time to rapidly grow the current business unit from 1 to 10 with support from country and regional teams, and is the stepping stone for taking broader and/or regional opportunities.
About the role
We are looking for an Content Producer to lead our content strategy and creation of assets for our in-app activation, feature, campaign assets, ads, and more. They will work cross functionally with our marketing and product teams to become an expert on our platform to create engaging and segmented content to help drive traffic to our App and nurture existing users. They should have a deep understanding of the creative process and experience managing copywriting, graphic design, and video projects from writing a brief through production. This role will be reporting to the Head of Content App.
Key Responsibilities include:
Content Creation & Management :
Liaison with theAsianparent web content team to identify the articles to be displayed on the app based on article performance.
Manage Content Hub (in-app editorial section) & select/write premium articles, webinars, etc.
Generate ideas/topics & edit premium articles to be published on theAsianparent website to drive traffic to app downloads.
Brief freelancers to rewrite the content to address the in-app content gap.
Identify in-app content gaps based on the most popular topics, questions and articles, and liaison with theAsianparent web content head to write articles to address the gap.
Discuss with the app community team & perform daily research to identify the key topics & in-app trends.
Work with the CRM team to copywrite for push notifications, emails, in-app nudges.
Generate ideas for content plans on a weekly basis to be published on theAsianparent Social Media to drive traffic to app downloads.
Work closely with our product and tech team to align new feature rollouts.
Data Analysis:
Create daily & weekly reports to measure KPI and track ongoing initiatives.
Conduct weekly and monthly content analysis across multiple platforms including app, social & web, to identify performance and content gaps.
A/B test new ideas and monitor results on a daily/weekly basis.
Liaison with multiple departments to understand the performance of shared content & optimise content copies for better performance (CRM Team, ASO Team, Social Media Team)
Strategy:
Conduct competitive analysis with recommended strategy on monthly basis.
Requirements:
Bachelor's Degree in Journalism, Marketing, or any analytical major with at least 4-5 years of working experience in content marketing, editorial, communications, creative direction, tech companies, or other related areas in fast growing environments and/or startups.
Strong attention to detail with an analytical mind and outstanding problem-solving skills.
Experience in app content development/planning and leading content productions.
Capacity to manage complex projects and meet deadlines.
Passionate in experimentation and A/B testing.
Excellent communication skills and English is a must to work with regional teams.
What can we offer:
Salary ranges from Php 28,000 to Php 35,000
Powered by JazzHR
Tickled Media

Pasig City, Metro Manila
₱28,000-35,000 per month
Permanent
Full-time