consumer engagement ExecutiveEstée Lauder

Job Description:
CONSUMER ENGAGEMENT ACTIVITIES MANAGED BY MARKETING BRAND TEAM
Marketing planning, Calendar and Campaign implementation
Monitor beauty communication and social digital landscape
Assist Consumer Engagement Manager to formulate and execute brand marketing calendar, omni-channel marketing programs.
Lead campaign planning, strong & holistic execution through partnering with Corporate Marketing (Social Media, Content), Education and Commercial team (OL, B&M, SMC...) to align and achieve business goals.
Leverage new product key selling points, social story-telling to reflect consistent message across touch points and communication channels (Social platform, VM, OL SIS, BA /KOL Social channels).
Follow up with stakeholders in the execution of Unity omni-channel including Product Listing, Social Digital, CRM, Social Activation, Visual Merchandising, Promotion.
Social Digital Marketing and Communication Execution
Partner with Corporate Marketing to execute Social Digital/CRM plan, follow up the implementation of media plan and communication plan as per project KPIs alignment:
Partner with Corporate Marketing Team to ensure well execution of Content Calendar, digital asset localization, brand social communication on brand social pages, website, SEO and email marketing implementation.
Execute social/digital local creative briefs
Manage external agencies on campaigns and social media content implementation.
Identify and propose new initiatives to leverage with emerging social media trends to maximize campaign effectiveness towards customer acquisition, retention, and reactivation programs.
PR/KOL/Community Management
Identify and propose local KOLs, relevant PR/Community that fits Brand's need.
Assist Consumer Engagement Manager to develop KOL/PR Plan, and write up content with ideas, topics for editorial write-ups, press discussions, key monthly highlights.
Work with KOL on content and social asset briefing
Maintain & establish relationship with KOLs for regular support and campaign focus, project collaboration.
Implements paid and non-paid KOL activities and community activations on Brand Campaigns and Online Mega Campaigns.
Marketing Operation Management
Maintain close contact with Education on current and upcoming programs to assure alignment with marketing calendar and accurate information
Partner with local Online team to execute E-commerce mega campaigns • Prepare consolidated report and recommend improvements or changes.
Align with Product and Retail Marketing for Visual Merchandise implementation, commercial planning to support campaign objectives
Align with Corporate Marketing Team to develop targeted consumer offers using CRM database
Monitor the consistent implementation of all kind of communication in timely manner.
Consolidate report and analysis on all marketing plans and activities.
Budget Monitoring and Following up
Follow up with procurement, Brand assistant and agency on budget usage plan
Other tasks: as assigned by Consumer Engagement Manager
Qualifications
University Degree, preferably major in Marketing and Communication with at least 3 years relevant experience.
Sales and/or retail marketing a plus.
Excellent communication skills, written and oral
Experience in brand management, e.g.: marketing, sales, training, merchandizing, and public relations.
Beauty marketing experience within makeup/skincare metier with basic understanding of Social Digital, Ecommerce era.
Meticulous, highly organized, independent, and able to perform a variety of tasks in a fast-paced environment.
Ability to align, influence, and build collaborative relationships with different stakeholders. Clear achievement is a must
Ability to develop creative, effective, measurable marketing initiatives
Good knowledge in Microsoft Office software applications.
Job: Marketing
Primary Location: Asia Pacific-PH-
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 229742
Estée Lauder

Makati City, Metro Manila
Permanent
Full-time