commerce AnalystWorldgroup Careers MWT

Responsibilities:
Focuses on improving the customer experience and sales by developing a deep understanding of customer behavior across client's commerce experiences through analytics.
Integrate disparate data sources that capture performance of online and offline media
Create measurement frameworks, dashboards and reports.
Establish new and evaluate existing KPIs and benchmarks based on client goals, customer trends.
Detect root causes of changes in metrics and effectively communicate these insights.
Provide analysis to optimize website, channel performance and customer segmentation.
Support in designing segmentation and tracking studies.
Collaborate with media team to build activation audiences for campaigns.
Execute holistic A/B testing plans in the shopping journey with reporting and recommendations.
Develop an understanding and/or have knowledge of SEO best practices and its impact on metrics.
Implement tagging strategy for tracking customer behavior across online experiences.
Work with technology team to implement analytics based on requirements.
Assist in eCommerce investment decisions by evaluating and forecasting digital behavior
Scope the impact of strategic initiatives as an input into eCommerce roadmap
Manage quality assurance testing related to tracking and analytics.
Stay up-to-date on trends, explore new analytics tools to improve reporting.
Required Skills
Requirements:
Bachelor's degree required (major in Business, Economics/Finance, Engineering, Statistics, Computer Science, Mathematics).
Strong analytical skills with solid foundation in statistical techniques.
1+ years' experience in developing and managing eCommerce measurement strategy, data strategy, and reporting.
Advanced use of Google Analytics 360 for an eCommerce Business (use of Segments, Custom Dimensions, enhanced eCom dimensions and metrics, Custom Reports).
Web Analytics (SiteCatalyst, Google Analytics, Omniture, WebTrends) and digital media analytics (Doubleclick, Atlas) a plus.
Advanced Excel and PowerPoint skills required.
Experience with Business Intelligence & reporting tools such as Power BI, Tableau, Qlik.
Understanding of data management, forecasting, optimization, predictive modeling.
Resourceful, collaborative and a creative solution-seeker.
Professional services background preferred (agency or consultancy), candidates with customer experience (CX), start-up, and/or data strategy background encouraged to apply.
Required Experience
Requirements:
Bachelor's degree required (major in Business, Economics/Finance, Engineering, Statistics, Computer Science, Mathematics).
Strong analytical skills with solid foundation in statistical techniques.
1+ years' experience in developing and managing eCommerce measurement strategy, data strategy, and reporting.
Advanced use of Google Analytics 360 for an eCommerce Business (use of Segments, Custom Dimensions, enhanced eCom dimensions and metrics, Custom Reports).
Web Analytics (SiteCatalyst, Google Analytics, Omniture, WebTrends) and digital media analytics (Doubleclick, Atlas) a plus.
Advanced Excel and PowerPoint skills required.
Experience with Business Intelligence & reporting tools such as Power BI, Tableau, Qlik.
Understanding of data management, forecasting, optimization, predictive modeling.
Resourceful, collaborative and a creative solution-seeker.
Professional services background preferred (agency or consultancy), candidates with customer experience (CX), start-up, and/or data strategy background encouraged to apply.
Worldgroup Careers MWT

Taguig City, Metro Manila
₱50,000-70,000 per month
Permanent
Full-time