campaign & Automation manager (unilever food solutions)Unilever

1.Works with OX to develop multi touchpoint journeys that help attract, engage and retain customers, per operator group
2.Designs optimal processes to support the journeys
3.Works with product / OX / content managers to execute campaigns across touchpoints
4.Drives lead generation, scoring and management through to sale to help marketing and sales teams work smarter and faster
5.Continuously reports & optimizes journeys whilst providing insights and recommended actions to the teams that impact the journeys (i.e. marketing, sales, telesales, customer care)
6.Day-to-day user of Marketo
Skills:
Strategic: Able to develop a strategy to drive awareness, engagement, repeat sale and customer delight
Operator understanding to ensure journeys are appropriate for each OG
Journey design & management: Able to identify and design, SIMPLE, automated, multi touchpoint journeys for the above strategy
Process orientated: Able to develop & govern end-to-end processes (both front end and back end) to ensure the journeys work perfectly.
Creative: able to work closely with content marketers & UX designers to develop content to support the journeys.
A digital expert in web, email, social media, performance marketing
Business acumen: always looking for ways to create efficiencies and increase revenue whilst exceeding customer expectation. Project management skills
Unilever

Taguig City, Metro Manila
Permanent
Full-time