brand Marketing OfficerCIS BAYAD CENTER

Job Summary:
Analyzes the enterpriseand consumer offerings of Bayad and develops strategies to increase market share
Develops value proposition design for Bayad products and services that will be used in creating go-to-market and 360 marketing plans
Manages and monitors local marketing programs from each region
Develops priority product marketing plan and budgets
Analyzes trade and consumer market research and makesrecommendations based on regional behavior.
Gathers and analyzes competitor and customer insights.
Supports Brand Marketing in managing the brand image and maintaining a positive reputation both for B2B and B2C audience
Manages the marketing budget for programs that involve product and channel promotions
Analyzes and customizes clustered merchandising requirements per channel and area
Graduate of Bachelor's degree in Marketing Management, Communications, Business Management and/or other related courses
At least three(3) year work experience in product, retail or trade marketing
Knowledge, Skills and abilities:
Excellent presentation skills
Excellent organization and multi-tasking skill
Professional level in verbal and written communication skills
Good interpersonal skills
Experience in market analysis, trade marketing,and brand management
Business Understanding:
Brand Development & Management
Product Marketing
Media Planning
Market Research and Analysis
Project Management and Execution
Work from Home
Paid Holidays
Medical / Health Insurance
Paid Sick Leave
Flexitime
Performance Bonus
Paid Bereavement/Family Leave
Life Insurance
Paid Vacation Leave
Maternity & Paternity Leave
Medical, Prescription, Dental, or Vision Plans
Associate / Supervisor Sales and Marketing Financial Services 1 opening Bachelor's degree graduate
BAYAD is the biggest and widest multi-channel payment platform in the Philippines to date. With more than 20 solid years in the business, Bayad continues to trailblaze the industry as it evolves from an over-the-counter payment collection service into a full-service fintech company, offering a whole suite of financial products and services, available in its physical (on-site) and digital (online) touchpoints.• Established in May 1996, Bayad pioneered the outsourced payment collection service in the country• A subsidiary of the Manila Electric Company (MERALCO)• Member of the MVP group of companies• Providing bills payment service to major corporations, financial institutions, and various retail establishments, Bayad makes payments more accessible through its more than 49,000 physical touchpoints nationwide• Powering the bills payment service of leading mobile applications and online platforms, Bayad expands its footprint in the digital space catering to more than 82 million digitally-inclined Filipinos• Consistently recognized by billing institutions, government agencies, and various organizations for its significant contribution in elevating the financial experience of the FilipinosProduct & Services: Outsourced Payment Collection Services
Kalibrr

Pasig City, Metro Manila
Permanent
Full-time