brand Marketing OfficerMonde Nissin Corporation

KEY QUALIFICATIONS Education : College Graduate with credited units for any courses/degree programs in Marketing or equivalent with good academic standing. Experience : With at least with 1 year of extensive work experience in Brand Marketing in any KEY QUALIFICATIONS Education : College Graduate with credited units for any courses/degree programs in Marketing or equivalent with good academic standing. Experience : With at least with 1 year of extensive work experience in Brand Marketing in any FMCG or food company with in-depth experience in handling BrandMarketing and New Product Innovation Competency Skills: On Human Relations . Possesses a well-rounded, pleasant personality . Has the ability to interact with multiple teams . With effective communication and coordination skills Mental Effort . Creative mindset . Highly organized when it comes to data and internal processes attentive to details Must have both business and consumer orientation - will be highly involved on data gathering and analysis, research and forecasting activities . Highly analytical and able to identify issues, determines alternative courses of action and charts the best course of action. On Social Effort . Works effectively in team values teamwork/collaboration to achieve common goal/s Always maintains/promotes social, ethical and organizational norms when conducting internal and external business activities On Physical Effort . Able to maintain stable performance despite work pressures and/or oppositions Proactive, team player and can work in a fast-paced environment flexible Job Summary : The Brand Officer is responsible in assisting the AVP for Brand Marketing in driving the VAP and MIEL Categorysuch as but not limited to Consumer Insighting and MarketResearch, Marketing Strategy Development and Executions,Brand Communication Channel Management, New ProductDevelopment, Innovation or Brand/ Product/ PortfolioExpansion. She will likewise assist in handling all Below-the-Line/Trade/ Sales In-store Promotions, Events, and In-StoreMerchandising. She will help out in the preparation ofmarketing presentation materials needed by Brand team andExecutives. She will act as a liaison between Bounty Fresh andinternal departments, agencies and/or suppliers. Duties and Responsibilities: I. Brand Management 1.1 Consumer Insighting and Market Research . Assists the AVP in understanding the consumer and category behavior through market research, assists in the conduct of needed market research and to be able to assist in the development and execution of marketing strategies & campaigns . Regularly conducts competitive check such as but not limited to Digital, Out-of-Home, Print, Radio, TV, In-store Competitive Price Summary per product, Trade/Supermarket Promos and Events per supermarket per competitor . Acts as liaison officer between internal departments & agencies on VAP and MIEL category requirements. 1.2 Marketing Strategy Development and Executions . Assists the AVP in planning of marketing strategies and execution of said categories . Assists the AVP in budget management and monitoring for advertising and promo expenditures for said categories . Assist in the preparation of reports/presentation materials needed by Brand Team/Executives 1.3 Brand Communication Channel Management . Supports the AVP in developing directions on Marketing communication together with Research, Digital and Media Agencies for brand communication plans . Coordinates and liaise with Research, Digital and Media Agencies for brand communication plans 1.4 New Product Development, Innovation or Brand/ Product/ Portfolio Expansion . Assists the AVP in new product ideation and testing of new product concepts/profiles from product development up to commercialization . Assists the AVP in developing pricing for the products in the retail stores . Assists in the preparation of New Product Introduction Launch Plans/Campaign for commercialization . Acts as liaison officer between internal departments or product workgroups II. Below the Line/Events/Trade/ Sales In-Store Marketing Promotions and Events . Assists in developing and Implementing brand building promotions through tie- ups and thematic in-store promotion and activations . Closely aligns and cascades to Sales Team the new campaigns and thematic promotions . Coordinates and liaise with Sales Team regarding in-store promotions and activities including monitoring of performance . Prepares, monitors, updates and analyzes sales reports/sales performance per product . Prepares weekly reports and presentation materials/decks for Brand Team and Executives . Assists in assessing 3rd party sponsorship/partnership proposals sent to marketing III. Effective Merchandising . Assists in developing and implementing in-store and outdoor merchandising until execution considering both traditional and non-traditional marketing . Closely aligns with Sales Team on the proper execution of in-store merchandising IV. Presentation Materials & Report Writing . Assist in the preparation of reports and/or presentation materials/decks needed by Brand Team and Executives V. Data Management . Data custodian of the team assists in the generation and preparation of sales data reports needed for reporting . Prepares Sales Performance & Market Share Reports and monitoring VI. Administrative Tasks . Leads regular alignments or meetings with inter-departments/agencies/partners and ensures timely release of agreements captured in minutes of the meeting . In-charge of processing and close monitoring of billings/payments to inter-departments, Suppliers and Agencies . A&P/Budget monitoring and management VII. And any other related tasks that may be given by the Immediate Superior
Monster

Taguig City, Metro Manila
Permanent
Full-time