brand Marketing OfficerMonde Nissin Corporation

Job Summary : The Brand Marketing Officer is responsible in assisting the AVP for Brand Marketing in driving the VAP and MIEL Category such as but not limited to Consumer Insighting and Market Research, Marketing Strategy Development and Executions, Job Summary : The Brand Marketing Officer is responsible in assisting the AVP for Brand Marketing in driving the VAP and MIEL Category such as but not limited to Consumer Insighting and Market Research, Marketing Strategy Development and Executions, Brand Communication Channel Management, New Product Development, Innovation or Brand/ Product/ Portfolio Expansion. The officer will likewise assist in handling all Below the Line/Trade/ Sales In-store Promotions, Events, and In-Store Merchandising. He/she will help out in the preparation of marketing presentation materials needed by the Brand team and Executives. He/she will act as a liaison between Bounty Fresh and internal departments, agencies and/or suppliers. Duties and Responsibilities: I. Brand Management 1.1 Consumer Insighting and Market Research Assists the AVP in understanding the consumer and category behavior through market research, assists in the conduct of needed market research and to be able to assist in the development and execution of marketing strategies & campaigns Regularly conducts competitive check such as but not limited to Digital, Out-of-Home, Print, Radio, TV, In-store Competitive Price Summary per product, Trade/Supermarket Promos and Events per supermarket per competitor Acts as liaison officer between internal departments & agencies on VAP and MIEL category requirements. 1.2 Marketing Strategy Development and Executions Assists the AVP in planning of marketing strategies and execution of said categories Assists the AVP in budget management and monitoring for advertising and promo expenditures for said categories Assist in the preparation of reports/presentation materials needed by Brand Team/Executives 1.3 Brand Communication Channel Management Supports the AVP in developing directions on Marketing communication together with Research, Digital and Media Agencies for brand communication plans Coordinates and liaise with Research, Digital and Media Agencies for brand communication plans 1.4 New Product Development, Innovation or Brand/ Product/ Portfolio Expansion Assists the AVP in new product ideation and testing of new product concepts/profiles from product development up to commercialization Assists the AVP in developing pricing for the products in the retail stores Assists in the preparation of New Product Introduction Launch Plans/Campaign for commercialization Acts as liaison officer between internal departments or product workgroups II. Below the Line/Events/Trade/ Sales In-Store Marketing Promotions and Events Assists in developing and Implementing brand building promotions through tie- ups and thematic in-store promotion and activations Closely aligns and cascades to Sales Team the new campaigns and thematic promotions Coordinates and liaise with Sales Team regarding in-store promotions and activities including monitoring of performance Prepares, monitors, updates and analyzes sales reports/sales performance per product Prepares weekly reports and presentation materials/decks for Brand Team and Executives Assists the Brand Officer in assessing 3rd party sponsorship/partnership proposals sent to marketing III. Effective Merchandising Assists in developing and implementing in-store and outdoor merchandising until execution considering both traditional and non-traditional marketing Closely aligns with Sales Team on the proper execution of in-store merchandising IV. Presentation Materials & Report Writing Assist in the preparation of reports and/or presentation materials/decks needed by Brand Team and Executives V. Data Management Data custodian of the team assists in the generation and preparation of sales data reports needed for reporting Prepares Sales Performance & Market Share Reports and monitoring VI. Administrative Tasks In-charge of processing and close monitoring of billings/payments to inter-departments, Suppliers and Agencies A&P/Budget monitoring and management VII. And any other related tasks that may be given by the Immediate Superior
Monster

Taguig City, Metro Manila
Permanent
Full-time