brand Marketing AssistantBounty Fresh Food

Job Summary :
The Brand Assistant is responsible in assisting the Brand Officer in driving the Fresh Dressed Chicken & VAP Chicken Category such as but not limited to Consumer Insight and Market Research, Marketing Strategy Development and Executions, Brand Communication Channel Management, New Product Development, Innovation or Brand/ Product/Portfolio Expansion. She will likewise assist in handling all Below the Line/Trade/ Sales In-store Promotions, Events, and In-Store Merchandising. She will help out in the preparation of marketing presentation materials needed by Brand team and Executives. She will act as a liaison between Bounty Fresh and internal departments, agencies and/or suppliers.
Duties and Responsibilities:
I. Brand Management
1.1 Consumer Insight and Market Research
Assists the Brand Officer in understanding the consumer and category behavior through market research and to be able to assist in the development and execution of marketing strategies & campaigns
Regularly conducts competitive check such as but not limited to Digital, Out-of-Home, Print, Radio, TV, In-store Competitive Price Summary per product, Trade/Supermarket Promos and Events per supermarket per competitor
Acts as liaison officer between internal departments & agencies on FDC and VAP Chicken requirements.
1.2 Marketing Strategy Development and Executions
Assists the Brand Officer in planning of marketing strategies and execution of FDC & VAP Chicken categories
Assists the Brand Officer in budget management and monitoring for advertising and promo expenditures for FDC and VAP Chicken categories
Assist in the preparation of reports/presentation materials needed by Brand Team/Executives
1.3 Brand Communication Channel Management
Supports the Brand Officer in developing directions on Marketing communication together with Research, Digital and Media Agencies for brand communication plans Coordinates and liaise with Research, Digital and Media Agencies for brand communication plans
1.4 New Product Development, Innovation or Brand/ Product/ Portfolio Expansion
Assists the Brand Officer in new product ideation and testing of new product
concepts/profiles from product development up to commercialization
Assists the Brand Officer in developing pricing for the products in the retail stores
Assists the Brand Officer in the preparation of New Product Introduction Launch
Plans/Campaign for commercialization
Acts as liaison officer between internal departments or product workgroups
II. Below the Line/Events/Trade/ Sales In-Store Marketing Promotions and Events
Assists the Brand Officer in developing and Implementing brand building promotions through tie- ups and thematic in-store promotion and activations
Closely aligns and cascades to Sales Team the new campaigns and thematic promotions
Coordinates and liaise with Sales Team regarding in-store promotions and activities including monitoring of performance
Prepares, monitors, updates and analyzes sales reports/sales performance per product
Prepares weekly reports and presentation materials/decks for Brand Team and Executives
Assists the Brand Officer in assessing 3rd party sponsorship/partnership proposals sent to marketing
III. Effective Merchandising
Assists the Brand Officer in developing and implementing in-store and outdoor merchandising until execution considering both traditional and non-traditional marketing
Closely aligns with Sales Team on the proper execution of in-store merchandising.
IV. Presentation Materials & Report Writing
Assist in the preparation of reports and/or presentation materials/decks needed by Brand Team and Executives
KEY QUALIFICATIONS
Education: College Graduate in top 10 schools with credited units for any courses/degree programs in Marketing or equivalent; with good academic standing (should belong in the upper 25 percentile)
Experience : Work experience is an advantage but not required.
 Applicants must be willing to work onsite (BGC, Taguig).
Bossjob

Taguig City, Metro Manila
Permanent
Full-time