Brand ManagerIcon Equipment Solutions Philippines Inc.

You will shape our company's outward image. To do that, you'll need to uncover consumer insights and deliver innovative marketing campaigns. We'll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.
If you're creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we'd like to meet you.
Ultimately, you'll help us improve our company's reputation and drive growth.
Responsibilities
Analyze brand positioning and consumer insights
Shape and communicate our vision and mission
Translate brand elements into plans and go-to-market strategies
Manage a team of marketing people working on brand initiatives
Lead creative development to motivate the target audience to "take action"
Establish performance specifications, cost and price parameters, market applications and sales estimates
Monitor market trends, research consumer markets and competitors' activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions
Devise innovative growth strategies
Align the company around the brand's direction, choices and tactics
Requirements
Proven working experience as Brand Manager/ Brand Assistant/ Digital Marketing Specialist
Proven ability to develop brand and marketing strategies and communicate recommendations to executives
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Data-driven thinking and an affinity for numbers
Outstanding communication skills
Up-to-date with latest trends and marketing best practices
Bossjob

Paranaque City, Metro Manila
Permanent
Full-time