brand manager - established Pharmaceuticals divisionAbbott

JOB DESCRIPTION:
The Brand Manager is responsible for the product planning and execution throughout the product lifecycle, including; gathering and prioritizing product and customer requirements, defining the product vision, and working closely with sales, marketing and other support functions to ensure revenue and customer satisfaction goals are met.
Main Responsibilities
Effectively manage marketing, advertising and promotional activities of the product to achieve short and long term business objectives; including revenue, sales, profit and market share targets
Monitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance. Identify trends and draw appropriate insight from financial data
Understand market research design and implications for the therapeutic area. Identify sound design approaches to research based on the hypotheses and situational constraints. Interpret research findings and draw appropriate insight based on the results
Identify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing plans. Ensure all materials and activities are aligned with and executed in accordance with the larger, strategic plan
Keep abreast of the market dynamics, competition, products, disease states, therapeutic area, and current research, and use this information to create a compelling message for the target audience. Understand the healthcare business environment, government policies; distribution channels; and pricing strategies
Develop annual brand plan, which includes marketing objectives, strategies, advertising and promotion and ensure timely execution
Prepare budgets, reports and forecasts in a timely manner
Participate in annual budget Plan/ Update cycle
Achieve forecast accuracy and new products launch KPI targets
Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
Review complaints and suggestions relating to assigned products and develop action plans to address them.
Support Business Excellence recertification and sustain business excellence standards
Effectively communicate with cross-functional teams, upwards and downwards
Experience and Education
Minimum 5 years work experience in sales and/or marketing function
Bachelor's degree preferably in science, marketing or business.
CORE Skills Required
Professional Skills
INTERNAL APPLICANT (FLMs) - Proven experience in strategy execution through people management
Good knowledge in marketing principles
Efficient communication and presentation skill
Proven experience in managing brands through development and deployment of brand strategy and tactics
Ability to translate to the insight from data analysis and marketing understanding
Interpersonal skills and influencing skill to work, collaborate and manage internal and external stakeholders in effective way
Behavioral / Leadership Skill
Proficient in verbal and written communication.
A self-driven team player who possesses strong business acumen and interpersonal skills.
Possess good organization, planning, problem analysis and problem solving skills.
Apply Abbott Capabilities Framework
JOB FAMILY: Product Management
DIVISION: EPD Established Pharma
LOCATION: Philippines
Taguig City : Venice Corporate Center
ADDITIONAL LOCATIONS:
WORK SHIFT: Standard
TRAVEL: Yes, 20 % of the Time
MEDICAL SURVEILLANCE: Not Applicable
SIGNIFICANT WORK ACTIVITIES: Driving a personal auto or company car or truck, or a powered piece of material handling equipment
Abbott

Taguig City, Metro Manila
Permanent
Full-time