Brand activator, essentiale, buscopan, phosphalugel, philippinesSanofi

About the job
At Sanofi Consumer Healthcare, we have one shared mission - we work passionately, every day, to 'serve healthier, fuller lives' now and for the generations to come.
In order to do so, we strive to act as a force for good by integrating sustainability along our business and employees' mission and operate responsibly from both a social and environmental point of view.
Everything we do is centered around people's interests - our consumers, our customers, healthcare professionals, and our employees - across the world.
We are building loved brands that serve 1bn consumers worldwide, through our key platforms: Allergy, Physical & Mental Wellness, Pain, Digestive Wellness and Cough, Cold & Flu.
We aspire to become the best Fast Moving Consumer Health (FMCH) company In & For the world and we aim to build a work environment where people can thrive, grow, enjoy and be at their best.
Main responsibilities:
Brand Performance
Own brand P&L of local markets and drive profitability
Define brand ambition in long-term. Drive market share gain and brand consideration.
Drive brand love, brand health and brand imagery
Provides input on brand budgeting (esp. net sales & A&P allocation) and performance KPIs
Tracks monthly performance at country level and set-up corrective action plan if required
Participated in local monthly IBP (S&OP) cycle to ensure gatekeep our brand performance
Brand Strategy
Defines the brand strategic pillars and business objectives of Telfast and Mucopect for Korea based on local consumers, shoppers and HCPs insights
Understand the consumer, shopper and HCP journey and define the leveraging points to influence brand choices
Defines local shopper strategy, the right channel segmentations, shopper activations and messages.
Defines country demand & provide competitive intelligent. Define the key winning edges of our brand vs. competitions.
Brand Management
Contributes to brand campaign strategy, then localizes based on country specificities and manages campaign execution at country level
Localizes brand assets to ensure it taps local insights
Localizes content liaising with MRL for approval
Executes brand plan & budget, esp. by designing winning adaptation of priority initiatives in local markets, based on local consumer & shopper insights
About you
A BRAND BUILDER in essence. Obsessed in driving brand love.
CONSUMER 1st mindset and approach.
Champion of CREATIVITY across all brand building and business plans and activities.
Knowledgeable and driver of E2E, digital 1st Consumer and Customer experiences.
Avid user of DATA and believer in forward looking analytics.
Goes beyond Marketing, understands how to successfully build and manage a BUSINESS.
An INNOVATOR at heart
Cross-functional hard & soft LEADERSHIP skills
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch our and check out our Diversity Equity and Inclusion actions at !
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
Sanofi

Taguig City, Metro Manila
Permanent
Full-time