asea enterogermina Brand Manager, phSanofi

About the job
Main responsibilities:
Brand Performance
Own brand P&L of local markets and drive profitability
Define brand ambition in long-term. Drive market share gain and brand consideration.
Drive brand love, brand health and brand imagery
Provides input on brand budgeting (esp. net sales & A&P allocation) and performance KPIs
Tracks monthly performance at country level and set-up corrective action plan if required
Participated in local monthly IBP (S&OP) cycle to ensure gatekeep our brand performance
Brand Strategy
Defines the brand strategic pillars and business objectives of Erceflora based on local consumers, shoppers and HCPs insights
Understand the consumer, shopper and HCP journey and define the leveraging points to influence brand choices
Defines local shopper strategy, the right channel segmentations, shopper activations and messages.
Defines country demand & provide competitive intelligent. Define the key winning edges of our brand vs. competitions.
Brand Management
Contributes to brand campaign strategy, then localizes based on country specificities and manages campaign execution at country level
Localizes brand assets to ensure it taps local insights
Localizes content liaising with MRL for approval
Executes brand plan & budget, esp. by designing winning adaptation of priority initiatives in local markets, based on local consumer & shopper insights
About You
A BRAND BUILDER in essence. Obsessed in driving brand love.
CONSUMER 1st mindset and approach.
Champion of CREATIVITY across all brand building and business plans and activities.
Knowledgeable and driver of E2E, digital 1st Consumer and Customer experiences.
Avid user of DATA and believer in forward looking analytics.
Goes beyond Marketing, understands how to successfully build and manage a BUSINESS.
An INNOVATOR at heart
Cross-functional hard & soft LEADERSHIP skill
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
Sanofi

Taguig City, Metro Manila
Permanent
Full-time