Position Summary
The Adprom Head is responsible for developing and implementing promo strategies in accordance with the objectives (target market, material, budget) set by the management. The Adprom Head drives the team in accomplishing the department goals and monitors the effective performance of its members.
Major Duties and Resposibilities
Conceptualizes Overall Ad Promo and Marketing Promo Plan for all Narrative Programs from Pre-Launch to Finale covering all platforms (i.e., On-Air, On-Ground, Radio/Music, Print, TV Guesting, Licensing, CCPMG,RNG, TFC)
Collaborates and Aligns with CCM and Marketing Heads and Unit's Creative Team in formulating overall ad prom and marketing promo plan regarding
Branding
Campaign and Marketing Design
Synergy Strategies
Launch and Sustaining Promotional Executions for all units under Business Unit
Presents overall promo handle to Business Unit Head and Executes approved plan accordingly
Oversees execution of Approved Ad Prom and Marketing Plan for all shows from Pre-launch to Finale
Reviews and Approves daily promotional strategies generated by each Ad Prom Coordinator
Oversees execution of pictorials, press conferences, TV guestings and other on-ground events
Monitors competitors and other companies' promotions strategies and campaigns and makes necessary adjustments to promo plan accordingly
Conceptualizes and Strategizes Advertising and Marketing Efforts of show with the end goal of generating revenue beyond promotional efforts
Graduate of any related course.
Has work experience in Advertising and Promotions preferably in the Broadcast industry for at least 10 years.
Has experience in supervising and handling a team.
Work from Home
Mid-Senior Level / Manager Writing and Content Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc. 1 opening Bachelor's degree graduate
ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.
Kalibrr
The Adprom Head is responsible for developing and implementing promo strategies in accordance with the objectives (target market, material, budget) set by the management. The Adprom Head drives the team in accomplishing the department goals and monitors the effective performance of its members.
Major Duties and Resposibilities
Conceptualizes Overall Ad Promo and Marketing Promo Plan for all Narrative Programs from Pre-Launch to Finale covering all platforms (i.e., On-Air, On-Ground, Radio/Music, Print, TV Guesting, Licensing, CCPMG,RNG, TFC)
Collaborates and Aligns with CCM and Marketing Heads and Unit's Creative Team in formulating overall ad prom and marketing promo plan regarding
Branding
Campaign and Marketing Design
Synergy Strategies
Launch and Sustaining Promotional Executions for all units under Business Unit
Presents overall promo handle to Business Unit Head and Executes approved plan accordingly
Oversees execution of Approved Ad Prom and Marketing Plan for all shows from Pre-launch to Finale
Reviews and Approves daily promotional strategies generated by each Ad Prom Coordinator
Oversees execution of pictorials, press conferences, TV guestings and other on-ground events
Monitors competitors and other companies' promotions strategies and campaigns and makes necessary adjustments to promo plan accordingly
Conceptualizes and Strategizes Advertising and Marketing Efforts of show with the end goal of generating revenue beyond promotional efforts
Graduate of any related course.
Has work experience in Advertising and Promotions preferably in the Broadcast industry for at least 10 years.
Has experience in supervising and handling a team.
Work from Home
Mid-Senior Level / Manager Writing and Content Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc. 1 opening Bachelor's degree graduate
ABS-CBN Corporation is the Philippines' leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.
Kalibrr
Other Info
Quezon City, Metro Manila
Permanent
Full-time
Permanent
Full-time
Submit profile
ABS-CBN
About the company
Position Advertising and promotions head recruited by the company ABS-CBN at MetroManila, Quezon, Quezon, Manila, Joboko automatically collects the salary of , finds more jobs on Advertising and Promotions Head or ABS-CBN company in the links above
About the company