Social Media executiveSheraton

Posting Date Jun 16, 2022
Job Number 22100447
Job Category Sales & Marketing
Location Sheraton Cebu Mactan Resort, Punta Engano Road, Lapu-Lapu City Cebu, Philippines, Philippines
Brand Sheraton Hotels & Resorts
Schedule Full-Time
Relocation? N
Position Type Non-Management
Located Remotely? N
When you join the Sheraton family, you become a member of its global community. We've been a place to gather and connect since 1937. At Sheraton, associates create a sense of belonging in more than 400 communities around the world. We welcome guests through engaging experiences and thoughtful service. If you're a team player who is excited to deliver a meaningful guest experiences, we encourage you to explore your next career opportunity with Sheraton.
POSITION SUMMARY
Responsible for implementing the day-to-day activities for social media channels such as Facebook, Instagram, Twitter, TripAdvisor, Snapchat, etc., and other e-commerce platforms while helping to pull-through overarching strategy and implementing tactics within those aforementioned social media channels. Executes active and engaged communities around a defined topic/s by creating and executing long-lead editorial calendars, monitoring online conversations and participating in those conversations to build brand visibility, customer satisfaction, engagement and advocacy. The goal is to establish a positive online presence for the hotel/s by integrating property-specific and brand messaging in a compelling way for participants as well as provide measurement of the impact to the hotel's overall business.
Follow all company policies and procedures; ensure uniform and personal appearance are clean and professional; maintain confidentiality of proprietary information; protect company assets. Welcome and acknowledge all guests according to company standards; anticipate and address guests' service needs; thank guests with genuine appreciation. Speak with others using clear and professional language; prepare and review written documents accurately and completely; answer telephones using appropriate etiquette. Develop and maintain positive working relationships with others; support team to reach common goals; listen and respond appropriately to the concerns of other employees. Comply with quality assurance expectations and standards. Move, lift, carry, push, pull, and place objects weighing less than or equal to 10 pounds without assistance; stand, sit, or walk for an extended period. Perform other reasonable job duties as requested by Supervisors.
CRITICAL TASKS
Managing Social Media
Implements day-to-day activities of select social media channels; manage and update all social presences of the hotel, restaurants and Spa.
Monitors community feedback in real-time, drives daily engagement with public interaction for the hotel's official social presences (FB, Instagram, Twitter, etc.).
Implements long-lead editorial content calendars (supporting the Brand's Social Playbook guidelines), for the hotel and applicable restaurants, Spa
Translates and produces unique hotel and destination content (posts, photos, videos, infographics, etc.); sources and leverages quality user Generated Content in social amplification efforts and ensure usage rights for all materials.
Produces written communication with internal and external customers requiring a high level of professionalism and attention to detail.
Meet deadlines and multi-tasks effectively from managing social media agencies, photo shoots.
Building and Maintaining Relationships
Assists in identifying social influencers (bloggers, columnists, etc.) and submits hotel content for consideration.
Implements contest, sweepstakes, and other user engagement tactics.
Assists on implementing content directions with those nominated as social media champions for their departments.
Assists the social media community including the FO, AYS, Reservations, Sales, Events to make sure all social media queries are answered accurately and as soon as possible.
Developing Social Media Strategy
Incorporates Social Strategy into the property marketing plans in support of the hotel's sales strategy.
Executes paid social media marketing campaigns, and partners with external agencies to execute media campaigns.
Monitors industry trends, tools and applications to stay current.
Monitors competition and reports back to Head of Department
Produce and distribute weekly and monthly analytics report, share key drivers of positive or negative trends, and track progress on KPIs.
Sales
Promote awareness of brand image internally and externally through digital platforms.
Follows established department project administration and archival processes.
Participates in required marketing and brand trainings, conference calls and meetings.
Guest Relations
Welcome and acknowledge each and every guest with a smile, eye contact, and a friendly verbal greeting, using the guest's name when possible.
Actively listen and respond positively to guest questions, concerns, and requests using brand or property specific process (e.g., LEARN, PLEASED, Guest Response, LEAP) to resolve issues, delight, and build trust.
Thank guests with genuine appreciation and provide a fond farewell.
Address guests' service needs in a professional, positive, and timely manner.
Communication
Speak to guests and co-workers using clear, appropriate and professional language.
Talk with and listen to other employees to effectively exchange information.
Prepare and review written documents (e.g., daily logs, business letters, memoranda, reports), including proofreading and editing written information to ensure accuracy and completeness.
Discuss work topics, activities, or problems with coworkers, supervisors, or managers discreetly and quietly, avoiding public areas of the property.
Working with Others
Support all co-workers and treat them with dignity and respect.
Develop and maintain positive and productive working relationships with other employees and departments.
Handle sensitive issues with employees and/or guests with tact, respect, diplomacy, and confidentiality.
Quality Assurance/Quality Improvement
Comply with quality assurance expectations and standards.
Computers/Software
Transmit information or documents using a computer.
Prepare letters, memos, and other documents using word processing, spreadsheet, database, or presentation software.
Enter and retrieve information contained in computer databases using a keyboard, mouse, or trackball to update records, files, reservation and answer inquiries from guests.
Physical Tasks
Move, lift, carry, push, pull, and place objects weighing less than or equal to 10 pounds without assistance.
Grasp, turn, and manipulate objects of varying size and weight, requiring fine motor skills and hand-eye coordination.
Enter and locate work-related information using computers and/or point of sale systems.
Policies and Procedures
Maintain confidentiality of proprietary materials and information.
Protect the privacy and security of guests and coworkers.
Follow company and department policies and procedures.
Verify uniform, nametags, and personal appearance are clean, hygienic, professional and in compliance with company policies and procedures.
Perform other reasonable job duties as requested by Supervisors.
CRITICAL COMPETENCIES
Analytical Skills
Learning
Computer Skills
Interpersonal Skills
Interpersonal Skills
Customer Service Orientation
Diversity Relations
Team Work
Influence
Communications
Communication
Listening
English Language Proficiency
Applied Reading
Writing
Personal Attributes
Integrity
Dependability
Positive Demeanor
Presentation
Stress Tolerance
Adaptability/Flexibility
Organization
Detail Orientation
Time Management
Multi-Tasking
Planning and Organizing
Computer Software
Microsoft Office
Photoshop
Premier Pro or the like softwares.
PREFERRED QUALIFICATIONS
Education/ Related Work Experience
2-year degree from an accredited university in public relations, communications, marketing, journalism or a related professional area; 2 years' experience in Marketing Communications and Social Media.
Videography, animation, experience with basic graphic design and photo editing knowledge.
Must have an excellent content and copy writing skill.
Supervisory Experience
No supervisory experience is required
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Sheraton

Lapu-Lapu City, Cebu
Permanent
Full-time