senior executive, MarketingAirAsia

Job DescriptionCampaign Development & Execution:Develop and execute integrated marketing campaigns to increase the take-up rate of Santan products across all sales touchpoints (online, offline, in-flight).Plan and manage marketing budgets effectively, ensuring optimal ROI for all campaigns.Monitor campaign performance, analyze data, and make necessary adjustments to maximize results.Market Research & Analysis:Conduct market research to understand consumer preferences, competitor offerings, and market trends within the Philippine market.Analyze sales data, customer feedback, and other relevant data to gain insights into consumer behavior and identify areas for improvement.Product Launches & PromotionsWrite compelling PR briefs and collaborate closely with the Communications team to plan and execute successful product launch promotions.Manage all aspects of product launches, including media relations, influencer marketing, and in-flight promotions.Creative Development & ManagementCreate effective creative briefs for marketing materials, including in-flight menus, brochures, digital ads, videos and social media content.Review and endorse for approval all creative outputs (artwork, videos, etc.) to ensure they align with Santan brand guidelines and standards.KOL & Influencer Marketing:Collaborate with the Airline Marketing & Communications team to identify and engage relevant Key Opinion Leaders (KOLs) and influencers for product promotions.Manage KOL partnerships, including campaign briefs, influencer agreements, and performance tracking.Sales IncentiveDevelop and implement sales incentive programs to motivate frontline staff (flight attendants, ground staff) to upsell Santan products.Event Activation Planning & ExecutionPlan and execute on-ground marketing activations to promote Santan products, such as in-airport events, food festivals, and collaborations with local businesses.Manage logistics, budget, and on-site execution of event activations.
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.
AirAsia

Metro Manila
Permanent
Full-time