senior Digital Marketing ManagerCobden and Carter International Inc

Job Description
What You Will Bring To Our Team
Bachelor's Degree
At least 5-7 years of experience in Paid Media with hands on experience
Must be able to use paid media tools such as SEMrush, Spyfu, ScreamingFrog, HotJar, Ahrefs and more
Proven track record of driving ROAS through data driven complex campaign setups
Excellent understanding of users buying behavior as it pertains to the web
Strong experience with Google Analytics or similar tracking tool
Strong analytical, interpersonal, and communication skills
Specific Responsibilities Include, But Are Not Limited To
Plan, manage, optimize and execute global paid search and paid social campaigns and programs to drive right messaging to the right audiences on the right platform to maximize conversions while minimizing cost per acquisition
Strategize and execute integrated paid media campaigns that use multiple channels including but not limited to Google, Bing, LinkedIn, Facebook, Quora, Redditt, display, programmatic and more to drive conversions across all phases of the customer journey
Working closely across functions to deliver impactful campaigns to increase product awareness, lead generation, driving sales pipelines, and ultimately the ARR.
Data driven decision making to optimize and execute paid campaigns to drive quality leads in turn helping improve sales velocity
Collaborate with Global Field Marketing and Sales team to strategize, architect, deploy and track digital campaigns that drive performance
Collaborate with Organic and content team to implement omni-channel strategies