senior Digital Marketing ManagerSM Retail Affiliates

Description
. Work alongside the assigned business units in conceptualizing and successfully executing end-to-end
tailored member campaigns that will influence business growth; (a) drive traffic in-store, (b) increase
membership sign-up's, and (c) reduce membership fall-out
2. Champion optimization of campaigns by (a) understanding the end to end conversion funnel and
identifying areas for the team to optimize conversion flow through analyzing key metrics on an ongoing,
per campaign / at a customer level and implement the changes in the key campaigns / customer
journey to drive higher engagement/drive key business metrics and (b) setting up A|B Testing by
campaign, Multivariate testing on the tool on a regular basis and drive test and learn culture in the
team.
3. Work closely with the Digital Analyst in generating customer intelligence by regularly monitoring
customer segmentation and purchase behavior, evaluating campaign results vis-à-vis metrics,
developing analytics and report dashboards and identifying data-driven trends and opportunities.
Provide regular reports to stakeholders.
4. Help fashion a data-driven marketing culture by "coaching" the marketing stakeholders in designing
their own lifecycle marketing programs and "training" on how to use marketing automation tools on
end to end campaigns across customer lifecycle, customer journey flows, scheduling of campaigns.
Requirements
Minimum education level: Senior high school
Years of experience: 4
Language(s): English
Availability for travel: No
Availability for change of residence: No

Pasay, National Capital Region ·  Today, 04:24 PM
Work type
Full Time