senior digital campaign Analyst - wfhFiltaGlobal

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Work for a digital marketing agency whose vision is to create measurable and sustainable marketing outcomes for their clients.
Experience a once-in-a-lifetime chance to pursue an unrivalled international career path in digital marketing while working with clients from all around the world.
They are located at the epicentre of innovation - Innovation Campus, owned by the University of Wollongong.
About the Company
They aim to achieve their vision through superior marketing agency services and products that their clients rave about, their customers engage with, and their employees are proud of. They have a solid portfolio of international clients and their four key services are eCommerce development, digital media, marketing automation and production, and they are in the midst of attracting new eCommerce clients.
About the Role
As a Senior Digital Campaign Analyst, you will be working closely with the Account Management and Digital Media Buying functions to push the performance of all campaigns across all digital media platforms. You will be responsible for running the agency's campaign performance cycle, maintaining the agency's automated reporting system and progressing the agency's performance capabilities month-to-month.
Key Responsibilities and Accountabilities
Analyse the performance of each campaign across Google Ads, Facebook, LinkedIn, DV360, SA360, and Campaign Manager 360.
Distil the analysis into what's working, what's not, and recommendations to improve campaign performance.
Write a client-facing summary of each analysis in fluent English for the
Account Management function to present to clients
Data planning to meet client reporting and performance needs.
Data wrangling to prepare and pipeline all data from all platforms including advertising data, CRM data and client business data using Tables, in-house data-wrangling platform.
Visualisation, dashboard, and report template development using TapClicks, an enterprise-level data visualisation platform.
Troubleshoot & debug any reporting system issues
Identify platform & automation opportunities to streamline optimisation & performance efforts in a bid to support the agency's scaleup glide path.
Develop reporting & optimisation processes ongoing to standardise the function's output.
Ongoing research and training to remain ahead of the industry.
About You
You should have outstanding analytical abilities, be detail-oriented, and work effectively in a team. You should have strong technical skills and be able to offer actionable findings to inform digital marketing strategy.
Position Prerequisites
A background in data analytics, data engineering, data science, or similar.
Understand digital media data handling, modelling, and reporting techniques along with a proven understanding of what it takes for digital media campaigns to succeed.
A guru in wrangling data and building custom visualisations in a platform such as TapClicks, Google Data Studio, Tableau, DOMO, or similar.
Minimum three years of experience in both Facebook and Google Ads.
Experience in writing campaign performance reports including optimisation recommendations.
An expert in manipulating data within Microsoft Excel.
Native-level English.
Candidates with eCommerce and tag management experience will be highly regarded.
Benefits
HMO for yourself and one dependent within the first month.
20 combined SL/VLs per year accrued from day one (you will have 10 accrued once you pass regularisation)
1 day birthday leave after regularisation.
Monthly social activities paid by the company- such as a watercolour workshop, board games, laser tag, escape room, team dinner, etc.
30 minutes early out Fridays (after regularisation, upon completing all your tasks for the week, and if you are on time during the week)
Birthday cake on your birthday.
Shift Time
6:00 am to 3:00 pm - Manila Time - Monday to Friday (Work from Home)
What's Next?
Click the Apply button, attach your CV, and complete the questionnaire!
As this is an urgent requirement, if you want to fast track your application, please email Ires Salandanan at [Protected Info] or connect with her on LinkedIn at https://www.linkedin.com/in/iresestrada
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FiltaGlobal

Philippines
Permanent
Full-time