senior Brand ManagerGlaxoSmithKline Pte Ltd

Job Description :
Are you looking for a brand management role that allows you to drive robust customer insights and deliver promotional effectiveness If so, this Senior Brand Manager role could be an exciting opportunity to explore.
As a Senior Brand Manager, you will be responsible for the effective deployment of global strategies. You will identify investment and divestment opportunities to maximizing growth while meeting stakeholder expectations and champions achievement of Cx marketing targets and Cx sales key performance indicators in keeping with regional directions. You will also provide execution leadership across all areas of marketing to achieve short-term and long-term brand sales and profit objectives.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Full ownership and responsibility of brand and category P&L's as well as resource allocation across the various functions
Full ownership of brand KPI's such as Net Sales, Market Share, Growth, A&P and brand Contribution
Adept in utilizing various Media platforms (i.e. TV, Radio, print, OOH, digital, PR) to drive brand awareness, consideration and trial as well as tracking of achievement vs key media KPI's (SOV, Reach, CTR's, Engagement, Impressions, etc)
Implements brand plans cascaded by SEA area marketing suitable to the PH Market
Translates regional category directives to local marketing strategies.
Aligns all local activities to SEA area marketing plans and facilitate all campaigns and initiatives to meet agreed timings and objectives.
Ensures that the Innovation Pipeline follows SEA area marketing plan and is aligned to the needs of the Philippine Market.
Ensures OTIF launch timings as aligned with area marketing
Leverages on scientific innovations to generate new business opportunities, competitive advantage, and continuous improvements
Constantly learns and updates himself with knowledge on GSK products, competitor activities, and external market factors.
Integrates Expert and Shopper insights and thinking to drive brand/category growth.
Ensures all activities are targeted to specific market
Ensures digital activations are aligned and integrated with brand plans/ campaigns and targeted to a specific audience.
Ensures consumer needs are correctly identified in developing plans to further grow the business.
Manages and ensures favorable results for the overall local marketing A&P and Opex budgets.
Partnership
Liaises with Sales, Expert Sales, Trade Marketing, Media Agencies, Digital Partners, Event Activations, Medical Governance/ Regulatory, Compliance, QMS, and Supply Chain Teams.
Collaborates/ consults with Expert Sales regarding program alignment and campaign strategies
Why you
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Bachelor's degree
Experience in leading people in both project-based and day-to-day situations
5 or more years of brand marketing experience in Consumer Products or Over-the-Counter (OTC) marketing
Experience delivering insights-based consumer communications and brand share growth
Experience in large scale new product launches; collaboration with global teams; delivering results in a matrix organization
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
Master's degree
Strong financial capabilities and business acumen
Experience working in a fast paced, entrepreneurial environment
Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands
Why GSK
Our values and expectationsare at the heart of everything we do and form an important part of our culture.
These includePatient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:
Operating at pace and agile decision-making - using evidence and applying judgement to balance pace, rigour and risk.
Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
Continuously looking for opportunities to learn, build skills and share learning.
Sustaining energy and well-being
Building strong relationships and collaboration, honest and open conversations.
Budgeting and cost-consciousness
Our goalis to be one of the world's most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.
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Senior Brand Manager
GlaxoSmithKline Pte Ltd
Philippines
Not Specified
Not Specified