Sales and Marketing supervisorStanford Laboratory

Leading the development of corporate brand strategy and main marketing goals.
Formulate overarching brand plans and corporate brand goals
Seek approval from the General Manager and key stakeholders on strategy and key objectives
Identify, build and retain key corporate sponsorships and supplier agreements
Conduct research on trade and consumer markets
Provide analysis and feedback on the actual output of the Stanford’s portfolio/brand
Identify market/new opportunities to promote services of Stanford Laboratory
Analyze and provide input to management on sales and marketing campaigns
Ensure and protect ultimate brand wellness, introduce, sustain, review and develop company brand and plans  Present new strategies, viewsand proposals to management for approval
Initiate launching of new product and services to target markets
Develop brand promotional calendars for sales opportunities- trade and consumer promotions
Ensure the effective communication of activities to the sales teams
Evaluate the effectiveness of trade promotions
Work with marketing team to develop communication tools for all key stakeholders
Build and maintain relationships with all internal and external customers.    Provide overall product value and differentiate support offerings that clearly map to customer needs.
Create and implements strategies and plans for lead generation.
Identify and resolve gaps in customer expectations versus actual service levels.
Conduct strategic planning activities to sales and marketing team to obtain goals
Implement lead generation standards to sales and marketing team
Facilitate discussion of team goals, roles, needs, and responsibilities to sales and marketing team
In charge of the overall operations of the reception area.
Determine work procedures, work schedules and workflow for customer service staff
Perform annual reviews, appraisals and performance management reviews for the customer service and marketing staff
Develop standard procedures and policies for improving the service provided to the customers
Maintain communication with customers via emails, phone calls, mails, etc.
Prepare documentation and reports on routine customer correspondence for future reference purposes

2 to 4 Years Experience