Own all aspects of retention testing: manage 3-6 week sprints, prioritize experiments, and drive execution velocity
Develop, implement, and analyze lifecycle strategies for both one-time purchasers and active subscribers
Design offer and message testing across email, SMS, and onsite
Create and optimize subscription flows (take-rate, save flows, benefit framing, gifting, etc.)
Strategize onboarding for new customers and subscribers to maximize LTV
Build and launch customer surveys to inform recovery flows and reduce churn for at-risk accounts
Deeply analyze cohort data (LTV, payback period, AOV, repeat rate, growth) and report actionable insights
Coordinate the rollout of winning experiments with internal and external teams
Use speed, rigor, and data to solve retention challenges-always striving for faster payback and revenue retention
Requirements:
3+ years in retention/lifecycle marketing for DTC/CPG subscription brands
Proven expertise with subscription platforms -must have deep working knowledge of Stay AI, Recharge, or SKIO (experience with at least one is required; more is a plus)
Demonstrated success running structured retention experiments across multiple lifecycle touchpoints
Advanced proficiency with cohort, LTV, payback period, and churn analytics
Skilled in copywriting and message testing for digital campaigns
Ability to thrive in a high-speed, test-and-learn environment
Experience collaborating cross-functionally with CX, product, design, and dev teams
Strong proficiency in Google Sheets for reporting, data analysis, and building clear retention dashboards
Email/SMS campaign strategy and platform expertise (Klaviyo, Attentive, Postscript, etc.)
Experience with rewards programs, subscriber journeys, and PDP/subscription portal optimization
Hands-on with survey tools and customer feedback analysis
Benefits:
Work from Anywhere
Competitive Salary
Flexible Hours
Paired Recruiting
Other Info
Permanent
Full-time
Submit profile
Paired Recruiting
About the company


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