retail propositions Manager - protectionAXA

Key Result Areas
Major Activities
Output
Challenges and Risks
Strategy & Segment Category
Management
Set and revise/revisit, together with stakeholders, the overall business strategy for growing and sustaining protection products offered to young mass and young affluent markets online and offline
Ensure translation of category strategies into brand, product and customer acquisition initiatives to responsible business units
Drive category awareness by creating communications strategy across target customer segments by working with Brand & Communications team including, oversight of all related communications for customers and relevant stakeholders
Formulate and implement marketing programs for his/her assigned segment category that will deliver revenue and attract new customers
Marketing plan and execution
Customer acquisition initiatives
Customer journey management
Stakeholder support where applicable
Propositions Development
Conceptualize relevant customer propositions
Initiate and oversee research of customer preferences, competitor offerings and AXA's position and performance on assigned online/offline distributed protection products
Identify and address gaps in customer needs and work on the enhancement of existing propositions or development of new product solutions
Develop marketing plan for launch, coordinate execution with marketing and related route to market channel/s
Work with product development and pricing team by providing direction on customer and distributor key considerations
Manage and lead customer acquisition touchpoints and develop optimal lead nurturing to fulfillment process
Enhanced/differentiated proposition for existing products
New protection solutions based on target segment considerations
Prioritization in product calendar vs non-P&H products and vs corporate
Possible regulatory restrictions or
System & operational capacity or readiness for new product features/design
Balancing interest of various stakeholders
Digital Protection and Health Product SME
Serves Single Point of Contact (SPOC) or Level 1 consultant for digital protection and health product campaign for both internal and external workstreams
Liaise with various key stakeholders which includes RP Digital Shared Services, Products Team, Distribution Leadership Team, Operations, T&T, and CSE among others on the implementation of marketing campaigns and delivery of any proposition enhancements or launch of new product/s per his/her assigned segment category.
Work with Digital, Ecommerce, CRM, and Insights Teams for campaign implementation, monitoring, and post campaign report analysis
Launch of online protection and health campaigns and management
Key Decisions/Dimensions
Decisions
Quantifiable Data Related to Job
Working with both qualitative and quantitative research/ information about customer needs to propose and develop solution/ products
Decide within scope of authority and elevate recommendation to higher authority for decisions outside own authority
Determine priorities, set objectives and procedures to accomplish goals
Make decisions in addressing minor and complex problems affecting own unit or other units
Campaign KPIs
APE and NBV business targets
Customer growth
Products launched vs plan
Project delivery
Qualifications
Educational Qualifications
Relevant Experience
Bachelor's Degree holder, preferably in Marketing, Business Administration, Management, or other related business course
Insurance Risk Management/ Product Management Qualifications will be an advantage
Minimum 3-5 years' experience specializing in marketing, online and offline campaigns, brand management, customer segment development or related
Insurance exposure/ experience an advantage
Experience on digital customer journey design and mapping, development and oversight of digital User Interface (UI) and User Experience (UX) is an advantage
Preferred from financial/insurance industry (example, Manulife, Sunlife, Philam life marketing), with understanding of life and health insurance products in the market
Other options: brand managers/marketing managers from Telco, FMCG, other industries
Proven experience in business development and strategic marketing an advantage
At least above average project management skill demonstrating ability to handle projects in coordination with cross-functional teams
Personal Characteristics/Behaviors
Other Requirements
Strong understanding of customer experience and logistics in the life and health insurance industry
Passion to drive customer mindset
Ability to identify key issues and make recommendations
Ability to work well with people of all levels within the organization, but specially being able to communicate and convince the C-Level for their Insurance needs and AXA solutions
High degree of professionalism and good business etiquette
Excellent Communication Skills (oral and written), in both one-on-one as well as group scenarios
Analytical Skills
AXA

Makati City, Metro Manila
Permanent
Full-time