Public RelationsShopee

Job Description
Job Description:
Scope of Work:
Branding & Marketing Communications: Develop and implement a public relations strategy to support the company's marketing and external branding goals through earned media
Media Relations: Develop and implement a media relations strategy by seeking high-level placements in top-tier publications, cultivating and managing long-term relationships with key editors, plan and oversee media engagement initiatives
Spokesperson Management: Develop and oversee opportunities to amplify leadership visibility in media and relevant industry groups through activities such as speaking engagements and exclusive interviews
Day-to-Day Responsibilities:
Collaborate with Corporate Communications Lead in implementing publicity initiatives that build and sustain external brand positioning
Coordinate with regional and cross-functional teams for PR executions including press release development and distribution, press conferences, speaking engagements, media interviews
Establish and grow relationships with press, broadcast and other industry influencers with a focus on lifestyle and tech media
Prepare media coverage reports and media share of voice, sentiment analysis
When needed, leverage on media network and relationships on behalf of Shopee to influence public perception and strengthen the company's narrative
Requirements:
Min. 8 years experience in public relations, marketing communications, media and journalism, with proven ability to implement impactful public relations campaigns
Strong media network and an in-depth understanding of how PH media outlets work is a must
Excellent written and verbal communication with proficiency in copywriting and editing
Must be data-driven
Other required skills: project management, negotiation, budget management, strategic thinking