Public Relations manager (senior/ mid-senior level)The VITO Consulting Group

Job Title: Public Relations Manager/SR Public Relations Manager
Department: Public Relations
Position Type: Full Time Position
Job Level: Managerial
Immediate Supervisor: Public Relations Director
2nd Level Supervisor: Managing Directress
Position Summary:
Primarily responsible for developing and leading PR strategies with high impact, making sure that
clients' PR objectives are met.
Major Responsibilities:
PR Story
● Combine creativity with knowledge of the media to recognize media angles and generate
positive news coverage, profile pieces and features across a broad media spectrum
● Review and approve "journalist quality" of press releases.
● Seed approved press releases to members of the media and reinforce media pickups in a
timely manner.
PR Kit Seeding
● Create a seeding list for PR kits composed of campaign-relevant PR Stakeholders to whom
creative PR kits will be sent or seeded to.
● Coordinate with media titles and KOLs in the approved seeding list for delivery of PR kits and
reinforce social media postings.
PR Events
● Create an invite list for PR events composed of campaign-relevant PR stakeholders.
● Invite PR stakeholders in the approved invite list and ensure that the required number of
attendees is attained.
● Attend to guests during PR events and ensure they are comfortable and well-attended to.
● Send out post-event press releases to event attendees and reinforce PR pickup in a timely
manner.
KOL Activation and Community Integration
● Create a Paid KOL Activation and Community Integration list - composed of campaign-
relevant KOLs and online communities who fit clients' image, budget and PR objectives.
● Ensure that the required number of KOLs and online communities based on client
requirements are met.
● Ensure that the talent fees for KOLs and online communities are within approved budget.
● Negotiate with KOLs and online communities' talent fee in the approved lists and get them
officially onboard.
● Create MOAs for paid KOLs and online communities, and have them sign the MOAs to make
sure agreements are protected.
● Lead the creation of content plans for all paid KOL and community posts.
● Coordinate with KOLs and online communities in making sure the posting schedule and
content plan is followed.
PR Monitoring and Reporting
● For PR Story, PR Kit Seeding and PR Event, help the PR Analytics Executive in tracking PR
pickups and social media posts from media and KOLs.
● For KOL Activation and Community Integration, ask for statistics and analytics of all paid social
media posts and requirements, and work with PR Analytics Executive in creating reports.
Others
● Manage team deliverables and mentor interns.
● Fully participate in brainstorming sessions by sharing creative and innovative ideas
● Ensure all work is completed within allotted budget and agreed timeline.
● Be constantly on the lookout for new media titles and KOLs to expand PR network.
● Be constantly updated with the latest PR trends and executions in different fields.
Reports and Files Maintained:
● Reports: KOL Reports
● Trackers: Posts statistics and analytics, PR trackers, posting materials live file, Posts tracker
Qualifications
● Bachelor's Degree in Business / Marketing /Communications or other related field of studies
preferred.
● 1+ years of relevant experience as a Public Relations Manager preferred.
● 2+ years of relevant experience in public relations, marketing or related field.
● Proficiency in MS Tools, Google Apps, Canva.
● Experience working with social media advertising platforms.
● Strong understanding of media needs and media relationships.
● Detail-oriented and analytical.
● Strong time management skills with a proven ability to meet deadlines.
● Strong supervisory and leadership skills with the ability to effectively train others.
● Highly adaptable to an inclusive and diverse work environment.
Interested applicants may also send their CV to [Protected Info]
The VITO Consulting Group

Ortigas Center, Pasig City
Permanent
Full-time