pr manager ( Consultant)etaily

Principal Duties and Responsibilities:As a PR Manager, you will be responsible for building, managing, and protecting the company's brand reputation through effective communication strategies, media relations, and public engagement. The PR Manager is also responsible for developing publicity strategies for different situations like company expansion and charitable initiatives. This role plays a critical part in shaping how customers, partners, and stakeholders perceive our company in the digital marketplace.Key Responsibilities:
Develop and implement comprehensive PR strategies to enhance brand visibility and reputation
Creating and managing a PR Plan which includes budgets and timelines
Manage media relations by building and maintaining strong relationships with media, influencers, bloggers, and other industry stakeholders
Write and distribute press releases, media kits, newsletter, and other PR materials
Monitor media coverage and provide timely reports on PR activities, brand mentions, and current industry trends
Develop and implement publicity strategies for the company's products, including a crisis management strategy
Handle crisis communication and reputational risk management
Collaborate with the Marketing and Social Media teams to ensure cohesive brand messaging across campaigns and platforms
Analyze all media coverage of the company and draft appropriate responses
Plan and execute PR activities like product launches, brand partnerships, and media briefings
Support leadership team with communication materials, speeches, and talking points for public appearances or interviews
Track PR performance metrics (reach, management, sentiment, ROI) and recommend improvements
Key Qualifications:
Bachelor's degree in Communications, Public Relations, Marketing, or related fields
At least 1-3 years of experience in PR, preferably in an e-commerce company
Strong media network and proven track record in securing press coverage
Excellent oral and written communication skill
Superior customer relationship management skills
Excellent creative writing skills
Analytical thinker and problem solver
Has an in-depth knowledge of industry best practices and trends
Strong project management skills
Excellent attention to detail
Great skills in crafting compelling stories and messaging aligned with brand objectives
Skilled in crisis management and handling sensitive information
Familiarity with social media, influencer marketing, and digital PR tools
Proactive and adaptable in a fast-paced environment
Collaborative team player with leadership potential
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Etaily

Makati City, Metro Manila
Permanent
Full-time