performance marketer (media Planner / buyer)Cashalo

Job Description
Media Planner
Duties and Responsibilities:
Facilitate effective media planning
Optimize conversion rate through effective media platforms and generate calculations on Customer Lifetime Value, Customer Acquisition Cost
Facilitate App/Web Event Management
Develop and manage day to day media plan changes/maintenance based on internal marketing direction
Oversee and execute media planning, revisions, and general plan maintenance
Negotiate aggressively and deliver the best efficiencies and value for all media placements
Manage Invoice and billing process
Monitor and report on media marketplace to stay abreast of trends, identify opportunities in emerging media and related technologies
OR
Media Buyer
Duties and Responsibilities:
Digital advertising campaigns: Conceptualize, deploy, and iterate Facebook and Google ad campaigns
For Google: Search, Display, Remarketing, Shopping, and App Campaigns. Be knowledgeable in Basic SEO and how it relates to creating remarkable content
For Facebook: Create Awareness, Engagement, andConversion campaigns using custom audiences and lookalikes.
Manage Creative Ad assets (Ad Banners, Ad Copy, etc.) to support optimal Campaign performance
Run A/B tests across campaigns to optimize performance and report the results of these tests
Measure and report the performance of campaigns in accordance with KPIs and ROI objectivesinclusive of viable, data-based insights and recommendations
Manage Invoice and billing process
Monitor and report on media marketplace to stay abreast of trends, identify opportunities in emerging media and related technologies
Why you're the perfect fit:
Strong and proven know-how within all digital and social platforms, including but not limited to Google Ads
Experience using the Facebook Marketing API and other Facebook integrations-Highly exposed and familiar to
Pay Per Click
Cost Per Click
Cost Per View
Cost Per Mille
and others-Proven ability to developacquisition and lead generation strategies
Possess the ability to clearly present media plans in written presentations, excel charts and power point decks and the same would apply to post campaign analysis/reporting
Qualifications:
Graduate of any 4-year Bachelor's Degree Course
With 3-5 years of media planning/buyingexperience
With deep-dive experience on the following elements:
Media planning
Media buying -digital ads and OOH
Conversion rate optimization
App/Web Event Management
Campaign Analytics & Reporting
Relevant working experienceina Fintech environment is a plus
Amenable to work in Bridgetowne IT Park, Quezon City. (During onsite operations)
JobsinForex

Quezon City, Metro Manila
Permanent
Full-time