part-time Marketing specialistHirearchi

Position OverviewWe are seeking a strategic and creative Part-Time Marketing Specialist to drive our marketing efforts in the recruitment industry. This role requires 15-20 hours per week and focuses on content creation, digital marketing, and paid advertising campaigns to support our client acquisition and brand positioning goals.Key QualificationsRequired Experience
Proven experience in B2B service marketing, preferably within the recruitment or HR services industry
Demonstrated proficiency with Active Campaign for email marketing automation and campaign management
Strong portfolio showcasing content creation across multiple digital channels
Hands-on experience managing social media platforms for business growth
Working knowledge of the recruitment industry, hiring processes, and talent acquisition trends
Proven track record managing Google Ads and LinkedIn advertising campaigns with measurable ROI
Technical Skills
Marketing Automation: Active Campaign (required)
AI Tools: Icon AI for content optimization and creation
Advertising Platforms: Google Ads, LinkedIn Campaign Manager
Social Media: LinkedIn, Facebook, Twitter (X)
Analytics: Google Analytics, social media analytics tools
SEO: Keyword research, on-page optimization, content optimization
Core Competencies
Excellent written and verbal communication skills
Strategic thinking with strong analytical capabilities
Self-motivated and able to work independently with minimal supervision
Detail-oriented with strong project management abilities
Creative mindset with data-driven decision-making approach
Primary ResponsibilitiesContent Development & Management
Create compelling, industry-relevant blog posts and articles targeting recruitment professionals and potential clients (2-3 per week)
Develop engaging social media content that drives engagement and establishes thought leadership (10-15 posts weekly)
Ensure all content aligns with brand voice, SEO best practices, and marketing objectives
Leverage Icon AI to optimize content creation and maintain consistency
Social Media Management
Manage and grow our presence across LinkedIn, Facebook, and Twitter
Monitor, respond to, and engage with our online community in a professional and timely manner
Build relationships with recruitment industry influencers and target audience members
Track social media metrics and adjust strategies based on performance data
Paid Advertising Campaign Management
Design, launch, and optimize Google Ads campaigns targeting recruitment service buyers
Create and manage LinkedIn advertising campaigns for client acquisition
Monitor campaign performance daily and make data-driven adjustments to maximize ROI
Conduct A/B testing on ad creative, targeting, and messaging
Analytics & Reporting
Track, analyze, and report on all marketing campaign performance metrics
Provide actionable insights and recommendations for continuous improvement
Monitor competitor marketing activities and industry trends
Prepare monthly performance reports with ROI analysis and strategic recommendations
Weekly Deliverables
1-2 high-quality blog posts or articles focused on recruitment industry topics
3-5 strategically planned social media posts across all platforms
Daily social media engagement and community management activities
Ongoing paid advertising campaign monitoring and optimization
Performance tracking and quick-response adjustments to underperforming campaigns
Monthly Deliverables
Comprehensive content calendar for the upcoming month with strategic themes and topics
Competitive analysis report identifying market opportunities and threats
Detailed advertising campaign performance report with ROI analysis
SEO audit and optimization recommendations
Strategic recommendations for improving online presence and lead generation
Schedule & Commitment
Hours: 15-20 hours per week
Work Arrangement: Remote position with occasional virtual team meetings
Duration: Part-time, ongoing position with potential for growth
Hirearchi

Metro Manila
₱30,000 per month
Permanent
Full-time