paid search ManagerEmapta Versatile Services Inc

Job Description
Description:
Manages and reports on media buying campaigns on paid search. Client goals include customer acquisition, loyalty/purchase continuity, and lead generation. The search team is responsible for the setup, execution, testing, and optimization of paid search ads. We work directly with the client, our social teams, and landing page teams to assemble all of those pieces into a unified approach.
Manage performance of paid media buying campaigns: paid search
○Mainly Google, Bing, and Apple Search Ads
○Execution of keyword research, keyword testing, bidding, etc.
Manage end-to-end PPC campaigns, including keyword research, ad copy creation, bid management, and performance tracking.
Conduct thorough keyword analysis and continuously refine targeting to maximize campaign efficiency and ROI.
Proactively identify areas for campaign optimization, such as targeting, ad scheduling, ad extensions, and audience segmentation.
Collect and analyze data, hypothesize, and execute tests to continuously improve performance.
Collaborate with the Landing Page team (when applicable) to strategize and test high-converting landing pages.
Build reports to transparently collaborate with our clients
Leading client and partner communications through Slack, video calls, and emails.
Requirements
Requirements/Qualifications:
Minimum of 3- 5 years of hands-on experience managing PPC campaigns on Google Ads and Microsoft Ads.
In-depth knowledge of PPC advertising principles, best practices, and industry standards
Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
Experience solving complex problems and comfort with ambiguity
Skilled experience working with Google Ads, Microsoft Ads, Display ads, Apple Search, and other search ad platforms
Familiarity with eCommerce with preferred experience in platform shopping/PMax campaigns and product feeds
Familiarity with Google Analytics, Google Tag Manager, Google Data Studio, Reporting tools, and Excel/Google Sheets
Excellent verbal and written communication skills and the ability to work both individually and in a team environment strong ability to articulate and document analysis findings
Outstanding organizational and time management skills and the ability to handle multiple projects while meeting deadlines.
○Daily email and Slack communication with clients
Benefits
We offer:
·An experienced and enthusiastic team in an established and stable company with a huge growth potential
·Amenable to work in Shifting
·Temporary Work-from-home set-up
·Prime location and access to top-of-the-line facilities and technologies; temporary work from home arrangement
·20 leave credits consumed at your discretion with up to 5 days commutable to cash.
·Exposure to world-class and high-level foreign clients and partners
Employee engagement activities